ASEAN Records is proud to officially recognise Alliance Bank Malaysia Berhad, as the presenter of Sayang Green Environmentally Friendly Consumer Bazaar, for achieving:
First Consumer Bazaar Designed with Environmentally Friendly Principles Applied Uniformly Across All Functional Zones
(2,988 sq ft bazaar installation with environmentally friendly design implemented across all key functional zones)
This recognition celebrates Alliance Bank’s contribution to presenting a 2,988-square-foot environmentally friendly consumer bazaar, where sustainability principles were incorporated throughout the event’s key functional zones.
The achievement highlights how responsible event design, environmental awareness and sustainable banking initiatives can come together to encourage more conscious everyday choices.
Bringing Sustainable Design Across an Entire Consumer Bazaar
Sayang Green 2026, held from 16 to 18 January 2026 at IPC Shopping Centre, Selangor, introduced an environmentally conscious consumer bazaar designed around the consistent application of sustainability principles.
Covering 2,988 square feet, the installation incorporated environmentally friendly considerations across its key functional zones, extending the sustainability concept beyond individual displays or promotional activities.
The achievement demonstrates how environmental responsibility can be integrated into an event’s overall planning, design and visitor experience, rather than being limited to isolated features.
Encouraging Environmentally Responsible Consumer Experiences
The Sayang Green initiative brought together businesses, sustainability advocates and consumers to explore practical ways of adopting more environmentally conscious habits.
Through its event infrastructure, participating brands and public engagement activities, the bazaar encouraged awareness of waste reduction, responsible consumption and resource-efficient alternatives.
The consistent application of environmentally friendly principles across the bazaar reflected a coordinated approach to creating an accessible and engaging sustainability-focused consumer experience.
Connecting Sustainable Living with Digital Banking Innovation
As the presenter of Sayang Green, Alliance Bank Malaysia Berhad supported the initiative through its commitment to making sustainability relevant to everyday consumer activities.
This philosophy is also reflected in the bank’s Visa Virtual Credit Card, which provides a digital payment experience without requiring a conventional physical plastic card, helping reduce reliance on card production materials.
By connecting environmental awareness with practical digital banking solutions, Alliance Bank demonstrates how sustainability can be incorporated into both consumer engagement initiatives and financial services.
A Milestone Moment of Recognition
ASEAN Records recognition was officially presented on 20 October 2026 at Hyatt Regency Kuala Lumpur at KL Midtown, during the 10th Gather of Achievers – ASEAN Records & ASIA Records Gala Night 2026.
The recognition was received on stage by Michelle Chuah, Senior Vice President and Head of Credit Card and Personal Loan at Alliance Bank Malaysia Berhad, and Chan Fong, Alliance Bank Visa Virtual Credit Card Ambassador and Initiator of Sayang Green, representing Alliance Bank Malaysia Berhad and its partners whose contributions supported the development of the environmentally friendly Sayang Green consumer bazaar.
Voices of Leadership
Reflecting on the recognition, Gan Pai Li, Group Chief Consumer Banking Officer of Alliance Bank Malaysia Berhad, shared:
“Receiving ASEAN Records recognition is a meaningful milestone for Alliance Bank and reflects our belief that sustainability should be part of everyday experiences and choices.
Through Sayang Green, we aim to make environmentally responsible living more accessible and practical for Malaysian consumers. By supporting initiatives that encourage thoughtful consumption and introducing digital banking solutions that reduce reliance on physical materials, we hope to contribute to a more sustainable future while continuing to serve the evolving needs of our customers.”
About Alliance Bank Malaysia Berhad
Alliance Bank Malaysia Berhad is a Malaysian financial institution providing banking and financial solutions to individuals, small and medium enterprises, and corporate customers.
The bank offers a range of services, including personal banking, business banking, financing, credit cards, wealth management and digital banking solutions, supporting customers across different stages of their financial journeys.
Guided by its brand promise, “The Bank For Life,” Alliance Bank focuses on delivering accessible financial solutions while incorporating sustainability considerations into its business activities, digital services and community initiatives.
Through programmes such as Sayang Green and innovations including its Visa Virtual Credit Card, Alliance Bank continues to promote practical approaches to responsible consumption and modern banking.
For more information, visit:
https://www.alliancebank.com.my/
