ASEAN Records is proud to officially recognise KL XieLaoBan (KL蟹老板) for achieving a significant regional milestone as the:
First Single-Persona Crab Delivery Brand Selling Cooked-to-Order Crab Dishes Driven by Short-Video Content Across Multiple Platforms
(70,413 orders fulfilled from 1 Nov 2023 to 24 Jun 2026; daily 12pm–2am; video across 6 social platforms: TikTok, Douyin, Facebook, RedNote, Instagram, WeChat).
This milestone reflects KL XieLaoBan’s strong digital influence, operational consistency, and customer demand for freshly prepared crab dishes. By building its growth through short-video content across TikTok, Douyin, Facebook, RedNote, Instagram, and WeChat, KL XieLaoBan has set a new benchmark for social commerce, seafood delivery innovation, and content-led F&B success across the ASEAN region.
Redefining Seafood Delivery Through Personality-Led Content
KL XieLaoBan, also known in Chinese as KL蟹老板, has built its identity around a single-persona digital presence, using short-form video content to connect directly with audiences and convert online attention into real customer orders.
Operating daily from 12:00 PM to 2:00 AM, the brand fulfilled 70,413 cooked-to-order crab dish orders between 1 November 2023 and 24 June 2026, demonstrating its ability to maintain both customer engagement and operational consistency.
Through its content-led approach, KL XieLaoBan has transformed seafood delivery from a traditional ordering model into a highly visible, personality-driven F&B experience.
Setting a New Benchmark for Social Commerce in F&B
By leveraging six major social platforms, KL XieLaoBan has shown how digital storytelling, personal branding, and consistent product execution can drive measurable business growth.
The brand’s success reflects the changing landscape of F&B commerce, where trust, visibility, and real-time audience engagement play a major role in customer decision-making.
This achievement positions KL XieLaoBan as an example of how local food entrepreneurs can use content platforms to build scalable, high-demand food delivery brands within the ASEAN region.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 27 June 2026 at PJ SS2, marking the formal recognition of KL XieLaoBan’s record achievement.
The recognition was received on stage by Jerry Lee Chun Jian, Founder of KL XieLaoBan, and was witnessed by Chef Hugo Leung Man To (梁文韬), representing the brand’s entrepreneurial drive, digital growth, and culinary credibility behind this milestone.
Voices of Leadership
Reflecting on the recognition, Jerry Lee Chun Jian, Founder of KL XieLaoBan (KL蟹老板), shared:
“Receiving both ASEAN Records and ASIA Records recognition at the age of 23 is a milestone I never imagined when I first started KL XieLaoBan. This achievement proves that dreams are not limited by age, as long as we continue to work hard, stay consistent, and believe in what we are building.
This honour belongs to every customer who has supported us, every team member who has grown with us, and everyone who believed in KL XieLaoBan from the beginning. I am also grateful to Chef Hugo Leung Man To for his encouragement and support.
Moving forward, I will continue building KL XieLaoBan with dedication and hope to bring a Malaysian brand to a bigger stage.”
About KL XieLaoBan
KL XieLaoBan (KL蟹老板) is a Malaysia-based crab delivery brand known for its cooked-to-order crab dishes and strong personality-driven online presence.
Built through short-video content across multiple platforms, the brand connects with customers through digital storytelling, real-time engagement, and consistent seafood delivery service.
With its focus on freshly prepared crab dishes, platform-driven visibility, and customer trust, KL XieLaoBan continues to grow as a content-led F&B brand within Malaysia’s evolving social commerce landscape.
For more information, visit:
https://www.facebook.com/profile.php?id=61553001358517
