In a grand ceremony celebrating innovation, heritage, and leadership, Souper Tang Restaurant Group Sdn. Bhd. and Neomisens Classic Elements Sdn. Bhd. (YS Hamper) were awarded prestigious ASEAN Records for their exceptional achievements. The event was held at the opening of Souper Tang’s flagship store at The Oasis, Sunway Pyramid, marking a significant milestone for both brands.
Adding to the occasion, Nevinn Leow, CEO & Managing Director of Souper Tang and YS Hamper, was honored with a World Youth Achievement Record (WYAR), cementing his reputation as a visionary leader and innovator under 40.
ASEAN Record Achievements
1. ASEAN’s Largest Restaurant Chain Specializing in Chinese Herbal Cuisine
Souper Tang Restaurant Group Sdn. Bhd. was recognized for its dedication to preserving and modernizing Chinese herbal cuisine. With 21 outlets spanning a total area of 57,060 square feet, Souper Tang blends cultural heritage with culinary innovation. The brand’s notable presence in Singapore and Beijing underscores its commitment to expanding ASEAN’s rich food culture onto the global stage.
“Receiving this recognition is a testament to our team’s passion for preserving the traditions of Chinese herbal cuisine while making it accessible and appealing to a modern audience,” said Nevinn Leow, CEO & Managing Director of Souper Tang.
2. ASEAN’s Largest Hamper Brand by Cumulative Sales
Neomisens Classic Elements Sdn. Bhd. (YS Hamper) achieved an impressive milestone with cumulative sales of RM 119,508,107.81, representing 636,089 units sold between 15th July 2013 and 17th November 2024. Renowned for premium gifting solutions focused on nutrition and quality, YS Hamper continues to lead the ASEAN market in the gifting industry.
“Our success reflects our unwavering focus on quality, creativity, and customer satisfaction. This ASEAN Record is a proud moment for our team and partners,” added Nevinn Leow, CEO & Managing Director of YS Hamper.
World Youth Achievement Record (WYAR)
As a visionary leader under 40, Nevinn Leow was recognised the prestigious Youth Achievement Record (YAR), Youngest Group CEO & Managing Director to Oversee 17 Restaurant Openings and Co-Manage 12,800 Outlets Across 19 Countries Since Age 27.
Nevinn Leow, since the age of 25, has directed the growth of Souper Tang to 17 outlets, including flagship stores in Singapore and Beijing, China. Additionally, he co-manages 12,800 outlets of Liang Sandwich Bar, Liang Crispy Roll, and GeeMate across 19 countries, including over 155 branches in Malaysia (73), Singapore (4), Indonesia (59), the Philippines (18), and the United Kingdom (2).
“It is an incredible honor to receive this recognition. It motivates me to continue driving innovation while celebrating the rich heritage and values that define our brands,” said Nevinn Leow.
About Souper Tang Restaurant Group Sdn. Bhd.
Founded with a mission to preserve and modernize Chinese herbal cuisine, Souper Tang combines culinary tradition with innovation. With 21 outlets across ASEAN, including flagship locations in Singapore and Beijing, Souper Tang is a leader in promoting holistic wellness through food.
About Neomisens Classic Elements Sdn. Bhd. (YS Hamper)
Established in 2013, YS Hamper specializes in premium hampers that emphasize nutrition, quality, and creativity. With over RM 119 million in cumulative sales, YS Hamper has become a trusted name in the gifting market, delivering joy and excellence across ASEAN.