Malaysian Franchise Association

Malaysian Franchise Association Recognised by ASEAN Records for Organising The Longest Consecutive Government-Recognised Franchise Programme

ASEAN Records is proud to officially recognise the Malaysian Franchise Association (MFA) for achieving a historic regional milestone, as the: Longest Consecutive Government-Recognised Franchise Programme Organised by a Franchise Association (27 consecutive years from 1997 to 2025, involving 386 franchise awardees)

This recognition affirms MFA’s enduring role as the backbone of Malaysia’s franchise ecosystem, reflecting nearly three decades of consistent leadership, industry stewardship, and national-level collaboration in advancing the franchise sector.

A 27-Year Legacy Shaping Malaysia’s Franchise Landscape

Since its inception in 1997, the Malam Anugerah Francais Malaysia (MAF) has stood as a cornerstone platform recognising excellence, resilience, and growth within Malaysia’s franchise industry. Organised annually by MFA and supported through government recognition, the programme has honoured 386 franchise awardees over 27 consecutive years — an achievement unmatched in the region.

The longevity of the programme underscores MFA’s unwavering commitment to building a structured, credible, and sustainable franchise ecosystem, while continuously aligning industry standards with national economic priorities.

Through policy engagement, industry development initiatives, and long-term collaboration with government agencies, MFA has played a pivotal role in positioning Malaysia as a recognised franchise hub within ASEAN.

A Milestone Moment of Acknowledgement

The ASEAN Records certificate was officially presented on 15 December 2025 during the Malam Anugerah Francais Malaysia (MAF2025), held at The Majestic Hotel, Kuala Lumpur.

The certificate was proudly received by Datuk Dr HJ Radzali Hassan (Chairman of MFA), Deric Yeo (Vice Chairman), and Zuraidah Jumri (CEO of MFA), in recognition of MFA’s sustained leadership and organisational excellence. The presentation was witnessed by YAB Dato’ Seri Dr. Ahmad Zahid bin Hamidi, Deputy Prime Minister of Malaysia, who attended the evening as Guest of Honour, marking the national significance of this milestone.

Voices of Leadership

Reflecting on the recognition, Datuk Dr. Radzali Hassan, Chairman of the Malaysian Franchise Association, shared:

“This recognition by **ASEAN Records** is not just a milestone for **MFA**, but a tribute to every franchisor, franchisee, policymaker, and partner who has supported the franchise industry over the past 27 years. Our commitment has always been to build a credible, sustainable, and globally competitive franchise ecosystem for Malaysia — and this journey continues.”

About the Malaysian Franchise Association (MFA)

Established in 1994, the Malaysian Franchise Association (MFA) is the national body representing Malaysia’s franchise industry. MFA works closely with government agencies, industry stakeholders, and international partners to promote franchise development, capacity building, regulatory alignment, and global expansion.

Through flagship initiatives such as the Malam Anugerah Francais Malaysia, industry training programmes, and policy advocacy, MFA continues to champion the growth of Malaysian franchises — strengthening entrepreneurship, creating economic opportunities, and elevating Malaysia’s standing within the regional and global franchise landscape.

For more information, visit: https://www.mfa.org.my/

ASEAN Records Recognizes the Malaysian Franchise Association (MFA) for Hosting the Region’s Longest-Running Annual Franchise Exhibition

ASEAN Records is proud to officially recognize the Malaysian Franchise Association (MFA) with the prestigious ASEAN Record for: “ASEAN’s Longest-Running Annual Franchise Exhibition – 32 Editions Since 1994”

This historic accolade was presented on 7th May 2025 during the Networking Dinner of the ASEAN Franchise Convention 2025 (AFC2025), held at the Diamond Ballroom, Level G, Mandarin Oriental Hotel Kuala Lumpur. The ASEAN Record was awarded in the esteemed presence of YB Datuk Ewon Benedick, Malaysia’s Minister of Entrepreneur and Cooperatives Development (KUSKOP), who officiated the ceremony as Guest of Honour.

Organized annually without fail since 1994, the Malaysia International Franchise Exhibition (FIM) has firmly established itself as a landmark event in ASEAN’s franchising industry. In collaboration with KUSKOP, MFA’s consistent efforts in promoting entrepreneurship, expanding regional franchise networks, and strengthening Malaysia’s role as a franchise hub in ASEAN have been instrumental in shaping the sector’s success.

The exhibition, now in its 32nd edition, will officially run from 8th – 10th May 2025 at the Kuala Lumpur Convention Centre (KLCC), gathering top franchise brands, potential investors, and business leaders from across the ASEAN region.

“This record is not just about longevity. It represents decades of dedication, resilience, and progressive leadership in ASEAN’s franchise ecosystem,” said Datuk Dr Radzali Bin Hassan, Chaiman or MFA

ASEAN Records congratulates MFA for this momentous achievement and applauds the association’s continued contribution to economic empowerment and regional excellence.