ASEAN Records is proud to officially recognise Lambretta & Bike Continent, in collaboration with PETRONAS Sepang International Circuit, for achieving the milestone, as the: Largest Brand-Organised Scooter Members’ Fun Ride Conducted on the Longest Formula 1–Grade Circuit in Southeast Asia (818 Participants)
This landmark recognition celebrates an unprecedented community-driven motorsport experience, transforming Southeast Asia’s premier Formula 1–grade circuit into a shared platform for scooter culture, brand engagement, and rider unity.
Redefining Community Engagement on a World-Class Motorsport Circuit
Hosted at the PETRONAS Sepang International Circuit, the longest Formula 1–grade circuit in Southeast Asia, the record-setting fun ride brought together 818 participants in a single, brand-organised event—demonstrating exceptional scale, coordination, and community participation.
Organised by Bike Continent, the official distributor of Lambretta in Malaysia, in collaboration with PETRONAS Sepang International Circuit, the event showcased how an iconic motorsport venue can be reimagined as an inclusive, experiential space celebrating heritage, lifestyle, and rider camaraderie.
By uniting hundreds of participants on a professional racing circuit, the achievement set a new benchmark for brand-led community engagement within the two-wheeled mobility and lifestyle sector across ASEAN.
The ASEAN Records recognition affirms the significance of this achievement not only in terms of participant numbers, but also in its ability to elevate scooter culture onto a globally recognised motorsport stage.
Showcasing the Casa Lambretta X300 Limited Edition in Malaysia
The ASEAN Records–recognised event also marked the Malaysian debut of the Casa Lambretta X300 Limited Edition, an exclusive model with production strictly limited to 999 units worldwide.
Developed in collaboration with the renowned Casa Lambretta Racing Team, the X300 Limited Edition embodies Lambretta’s racing heritage and design legacy. The model features distinctive elements inspired by the brand’s origins, including the iconic “47” graphic commemorating Lambretta’s founding year in 1947, alongside performance-focused design and premium finishes.
The Malaysian launch, led by Bike Continent Sdn Bhd as the official distributor, was highlighted by a ceremonial delivery of selected units to owners at PETRONAS Sepang International Circuit, reinforcing the strong connection between the brand, its heritage, and the regional Lambretta community.
The introduction of the Casa Lambretta X300 Limited Edition alongside the record-setting fun ride further underscored Lambretta’s ability to unite product innovation, brand heritage, and large-scale community engagement within a single landmark occasion.
A Landmark Moment of Recognition
The ASEAN Records certificate was officially presented on 11 January 2026 at PETRONAS Sepang International Circuit.
The ASEAN Records certificate was proudly received by Mr Ronnie Chen, Managing Director of Bike Continent, together with Mr Walter Julius Albert Scheffrahn, Founder and Owner of Lambretta, in recognition of their leadership and commitment to growing the Lambretta community through large-scale, meaningful engagement.
Voices of Leadership
Reflecting on the recognition, Mr Ronnie Chen, Managing Director of Bike Continent, shared:
Words from the Founder
Sharing his reflections at the milestone event, Mr Walter Julius Albert Scheffrahn, Founder and Owner of Lambretta, expressed his appreciation for the occasion and the community behind it:
“Being in Malaysia for this ASEAN and ASIA Records milestone is truly special. I had full confidence in this community, and seeing everyone come together confirms what Lambretta has always stood for.
Malaysia has welcomed us like family — a feeling that goes far beyond tourism and feels like coming home. Since 1947, Lambretta has been more than a product; it is a brand built on emotion, design, and identity. We create not for money, but to build something beautiful that people can recognise themselves in, and today’s achievement is a powerful reflection of that journey.”
About Lambretta and Bike Continent
Lambretta is an iconic Italian scooter brand with a legacy rooted in design, culture, and lifestyle mobility. Known globally for its timeless aesthetics and passionate rider community, Lambretta continues to inspire generations of enthusiasts worldwide.
Bike Continent is the official distributor of Lambretta scooters in Malaysia, responsible for revitalising and expanding the brand’s presence through product excellence, customer engagement, and strong community-building initiatives. Through large-scale events and strategic collaborations, Bike Continent continues to strengthen Lambretta’s footprint across Malaysia and the ASEAN region.
