ASEAN - ASEAN RECORDS

Muse Collection Malaysia has officially earned the prestigious ASEAN Record for ASEAN’s Highest Single Accessory Sale at RM109,800 for a Pendant and Most Luxury Fashion Goods Sold in a Single Live Streaming Session (796 Items, Totaling RM721,998)

This incredible achievement underscores Muse Collection Malaysia’s pioneering role in redefining luxury retail through innovative live streaming sales.

Setting New Standards in Luxury Retail

As of 15th January 2025, Muse Collection Malaysia has cemented its place as a leader in the luxury fashion industry. With the sale of an RM109,800 pendant and an unprecedented 796 luxury items sold during a single live streaming session, totaling RM721,998, the brand has set a benchmark for excellence across ASEAN.

“This achievement is more than just numbers—it’s about connecting with our community in a meaningful way,” said Amanda Loh, the young and visionary founder of Muse Collection Malaysia. “We’re proud to be shaping the future of luxury retail, blending timeless elegance with innovative digital experiences.”

Highlights of the Achievement

ASEAN’s Highest Single Accessory Sale:
- The sale of a RM109,800 pendant showcases the exceptional quality and exclusivity that Muse Collection Malaysia brings to its customers.
Innovative Live Streaming Sales:
- Selling 796 luxury items in a single session, Muse Collection has redefined how luxury fashion is experienced, engaging a global audience through digital platforms.

Inspiring the Future of Luxury Retail

Muse Collection Malaysia’s groundbreaking accomplishment demonstrates the power of innovation and community in transforming the luxury fashion landscape. By seamlessly combining exclusivity with accessibility, Muse Collection continues to inspire new standards of excellence across ASEAN and beyond.

About Muse Collection Malaysia

Muse Collection Malaysia is a leading luxury fashion brand, celebrated for its curated selection of high-end accessories and fashion goods. With a focus on elegance, exclusivity, and innovation, the brand has become a trailblazer in the ASEAN luxury market, connecting with customers through both traditional and digital channels.

For more information, visit Muse Collection’s Official Website or follow them on social media for updates.

The ASEAN Records was officially launched today during the grand 2nd ASEAN Festival 2024, a four-day cultural festival held at GEM Box, Nilai. This monumental launch marks a new era in celebrating and documenting the extraordinary achievements within the ASEAN region, further strengthening regional unity and showcasing excellence.

Founded by Eldrick Koh and Gillian Ooi, ASEAN Records aims to honor exceptional achievements within the ASEAN community, encompassing individual, organizational, and collective contributions. With a commitment to fairness, credibility, and transparency, ASEAN Records sets a new standard for recognizing milestones that shape and inspire the region.

About ASEAN Records

ASEAN Records was officially approved by the ASEAN Secretariat on 1st December 2023, reinforcing its legitimacy as a trusted platform for honoring achievements across the region. The initiative focuses on measurable milestones that highlight contributions in areas such as cultural heritage, innovation, and entrepreneurship.

These records serve as benchmarks of credibility, ensuring each achievement is rigorously verified and meets the highest standards of authenticity. By celebrating these milestones, ASEAN Records highlights the strengths and potential of the ASEAN community, promoting pride and unity among its members.

The launch ceremony was officiated by Dr. Christina Yeo, representing YB Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts, and Culture Malaysia. Distinguished guests from ASEAN embassies and key organizations were present, including:

Y.M. Tengku Dato’ Dr Hishammudin Zaizi Bin Y.A.M. Tengku Bendahara Azman Shah Alhaj
Mr. Eldrick Koh – Founder, ASEAN Records & Organizing Chairman of ASEAN Festival
Ms. Gillian Ooi – Founder, ASEAN Records
H.E. Thepthavone Sengmany – Ambassador of Embassy of the Lao People’s Democratic Republic to Malaysia
H.E. Aung Soe Win – Ambassador of Embassy of the Republic of the Union of Myanmar
H.E. Lisualdo Gaspar – Ambassador of Embassy of the Democratic Republic of Timor-Leste
Ms. Tran Thi Chang – President, Malaysia-Vietnam Friendship Association
Mr. Roussel Reyes – Consul General, Embassy of the Republic of the Philippines

**H.E. Thepthavone Sengmany** Ambassador of Embassy of the Lao People’s Democratic Republic to Malaysia

**H.E. Aung Soe Win** Ambassador of Embassy of the Republic of the Union of Myanmar

**Ms. Tran Thi Chang** President, Malaysia-Vietnam Friendship Association

**Mr. Roussel Reyes** Consul General, Embassy of the Republic of the Philippines

**H.E. Lisualdo Gaspar** Ambassador of Embassy of the Democratic Republic of Timor-Leste

The Vision of ASEAN Records

Our vision is to create a platform that not only celebrates achievements but also inspires a culture of excellence within the ASEAN region. These records symbolize the resilience, creativity, and innovation of the people and organizations in our community.

ASEAN Records is more than just a recognition platform. It is a movement to spotlight the potential and extraordinary accomplishments of our region, bringing attention to stories that inspire and unite us.

Asia Big Power Sdn Bhd has achieved an ASEAN Record for creating Malaysia’s Largest Rooftop Beverage Can Replica: BIG BEE Honey Drinks Can Replica, measuring 10.65 meters in height and 6.03 meters in diameter

*City Coin Laundry Sdn Bhd has achieved an ASEAN Record for the Largest Self-Service Laundromat Chain in ASEAN, with 760 outlets*

*Eco Foodsoft (M) Sdn Bhd has achieved an ASEAN Record for ASEAN’s Largest Earthworm Farm by Monthly Vermicast Production, producing over 10 tons monthly*

*Rest N Go App Sdn Bhd (formerly Gintell Rest N Go) has achieved an ASEAN Record for the Largest Deployment of Vending Massage Chairs in ASEAN, with 6,691 units across seven ASEAN countries*

A Platform for Achievements

ASEAN Records honors achievements that represent the diverse strengths of ASEAN, from cultural heritage preservation to groundbreaking innovation and entrepreneurship. Each recognition undergoes a rigorous verification process, ensuring the integrity of every milestone documented.

By recognizing these contributions, ASEAN Records fosters pride in the region and creates opportunities for collaboration and growth across member countries.

Tag: ASEAN

Muse Collection Malaysia Earns ASEAN Record for Luxury Sales Excellence