Zoo Negara Malaysia Recognised by ASEAN Records for Two Regional Milestones in Wildlife Conservation and Public Engagement

Zoo Negara Malaysia Recognised by ASEAN Records for Two Regional Milestones in Wildlife Conservation and Public Engagement

ASEAN Records is proud to officially recognise Zoo Negara Malaysia for achieving two significant regional milestones in the wildlife conservation and zoological sector:

Highest Number of Births & Hatchlings of Nationally Native Wildlife by a Single Zoo (450 specimens across 5 animal classes, January 2023 – August 2025)

Highest Number of Registered Participants in a Volunteer Program by a Zoo Over 5 Years (45,944 participants, January 2020 – July 2025)

These achievements reflect Zoo Negara Malaysia’s sustained commitment to biodiversity conservation, animal welfare, and meaningful public participation in wildlife stewardship.

Advancing Wildlife Conservation Through Successful Breeding Programmes

The first ASEAN Records recognition highlights Zoo Negara Malaysia’s outstanding success in the breeding and hatching of nationally native wildlife, recording 450 births and hatchlings across five animal classes within a span of less than three years.

This milestone underscores the zoo’s effective conservation strategies, professional animal care, and scientifically guided breeding programmes aimed at preserving Malaysia’s native fauna. The achievement contributes directly to national conservation goals and strengthens Zoo Negara’s role as a leading institution in regional wildlife sustainability.

Building One of ASEAN’s Largest Zoo Volunteer Communities

The second record recognises Zoo Negara Malaysia’s exceptional scale of community engagement, with 45,944 registered volunteers participating in its volunteer programmes over a five-year period.

This achievement reflects the zoo’s success in fostering public awareness, education, and hands-on involvement in wildlife conservation. Through structured volunteer initiatives, Zoo Negara has empowered citizens of aged 16 years and above to actively contribute to animal care, environmental education, and conservation advocacy—strengthening the connection between society and nature.

A Milestone Moment of Recognition

The recognition was officially presented on 22 October 2025 during the ASEAN Records Gala Night 2025 at the Andaman Grand Ballroom, Kuala Lumpur.

The recognition was received on stage by Datuk Rosly Lana, Deputy President of the Malaysian Zoological Society, representing Zoo Negara Malaysia and its governing body.

In reflecting on the achievement, Datuk Rosly Lana shared:

“Thank you to our amazing staff, officers, zookeepers, volunteers, and supporters who made these milestones possible. Together, we’re creating a brighter future for wildlife.”

About Zoo Negara Malaysia

Zoo Negara Malaysia is managed by the Malaysian Zoological Society, a non-governmental organisation established to create the nation’s first local zoo for Malaysians. Officially opened on 14 November 1963, Zoo Negara has grown into a globally recognised zoological institution.

Spanning 61.53 acres and located just 5 kilometres from Kuala Lumpur city centre, Zoo Negara houses over 4,028 specimens from 318 species, including mammals, birds, reptiles, amphibians, and fish. Over the years, the zoo has transformed into an open-concept zoo, with more than 90% of animals housed in spacious, naturalistic exhibits designed to reflect their native habitats.

Zoo Negara Malaysia continues to evolve its practices—moving away from traditional zoo concepts toward conservation-focused, education-driven, and animal-centric approaches.

For more information, visit: https://zoonegara.my

HUUHA Land Officially Recognised by ASEAN Records for Creating the Most Malaysia Culture–Themed Wishing Ornament Cards Hung on an Outdoor Christmas Tree at a Christmas Bazaar

HUUHA Land Officially Recognised by ASEAN Records for Creating the Most Malaysia Culture–Themed Wishing Ornament Cards Hung on an Outdoor Christmas Tree at a Christmas Bazaar

ASEAN Records is proud to officially recognise HUUHA Land for achieving a meaningful regional milestone in festive cultural innovation with the creation of the:
Most Malaysia Culture–Themed Wishing Ornament Cards Hung on an Outdoor Christmas Tree at a Christmas Bazaar (10,000 wishing ornament cards produced and distributed for public hanging from 5th to 28th December 2025).

This recognition marks a significant moment in Malaysia’s creative, cultural, and festive tourism landscape—highlighting how Malaysian identity, art, and community participation can be woven into a large-scale public celebration.

A Festive Landmark Inspired by Malaysian Culture

Standing approximately 9 metres tall, the HUUHA Outdoor Wishing Christmas Tree is a distinctive festive installation designed by a single Malaysian artist and brought to life through 10,000 Malaysia culture–themed wishing ornament cards.

Each ornament card features festive artwork inspired by iconic Malaysian elements such as Kopi Ikat Tepi, Roti Tisu, Kuih Bahulu, Wau Bulan, and Nasi Lemak Bungkus. Accompanied by short cultural narratives, the cards transform everyday Malaysian traditions into meaningful festive symbols—turning the Christmas tree into a collective storytelling canvas.

From 5th to 28th December 2025, visitors to the Christmas bazaar were invited to collect the wishing cards, write personal wishes, and hang them on the tree—creating an evolving public artwork shaped by thousands of voices and hopes.

A Celebration of Community, Creativity, and the Malaysian Way of Christmas

HUUHA CHRISTMAS was curated as a festive cultural showcase in the heart of Kuala Lumpur, featuring immersive snow experiences, creative workshops, festive markets, and community-driven spaces.

At the centre of the celebration stood the ASEAN Records–recognised Outdoor Wishing Christmas Tree, symbolising how Malaysians reinterpret Christmas through:

  • Cultural symbolism
  • Artistic storytelling
  • Community participation
  • Shared values of unity and hope

The initiative reinforces Kuala Lumpur’s appeal as a creative and culturally rich festive destination for both local visitors and regional travellers.

A Moment of Honour and Recognition

The ASEAN Records certificate was officially presented on 21 December 2025 in recognition of this achievement.

The certificate was presented to Terrance Lim, CEO of HUUHA Land & Common Market, together with Mr. Keith Lew and Mdm. Cynthia Ho, representatives of YB Tuan Fong Kui Lun from MPPWP Bukit Bintang, acknowledging HUUHA Land’s cultural innovation, artistic originality, and contribution to Malaysia’s festive tourism landscape.

Their leadership and support played a vital role in realising this record-setting initiative—uniting art, community, and Malaysian cultural identity on a public stage.

A New Tourism and Cultural Benchmark for Kuala Lumpur

This ASEAN Records recognition celebrates HUUHA Land’s commitment to elevating festive tourism and nurturing local creative talent. Through HUUHA CHRISTMAS and its cultural programming, the initiative contributes to:

  • Strengthening Kuala Lumpur’s position as an ASEAN festive destination
  • Encouraging public participation in cultural storytelling
  • Supporting emerging entrepreneurs through Common Market
  • Showcasing Malaysian identity in an inclusive, contemporary way

The Outdoor Wishing Christmas Tree now stands as a proud symbol of Malaysia’s creativity, warmth, and togetherness during the festive season.

About HUUHA Land & Common Market

HUUHA Land is a creative experiential destination in the heart of Kuala Lumpur, designed to bring communities together through immersive events, cultural showcases, and innovative festive programming.

Common Market serves as HUUHA’s incubation marketplace, supporting emerging entrepreneurs, artisans, and creators by providing opportunities to showcase their products in a vibrant, high-traffic environment.

Together, they champion Malaysia’s festive tourism, cultural storytelling, and entrepreneurial ecosystem—transforming public spaces into meaningful shared experiences.

Golden Jaguar Recognised by ASEAN Records for Highest 24K Gold-Plated Jewellery Sales

Golden Jaguar Recognised by ASEAN Records for Highest 24K Gold-Plated Jewellery Sales

Golden Jaguar Jewellery has officially been recognised by ASEAN Records for achieving a historic milestone: “Highest Unit Sales of 24K Gold-Plated Accessories through Wholesale and Retail Channels by a Single Brand in a Year” — with 929,190 units sold between October 2024 and September 2025.

This achievement marks Golden Jaguar as the best-selling single jewellery brand in the ASEAN region, solidifying its leadership in the 24K gold-plated accessories market.

For Founder and Managing Director, David Cheah Wei Yep, the recognition represents more than sales success — it is a symbol of Malaysia’s growing creative and digital commerce capabilities.

“This honour is a reflection of our team’s dedication and innovation,” said Cheah at the ASEAN Records Gala Night in Kuala Lumpur.
“It marks a strong beginning as we expand beyond Malaysia into the broader Asian market. We’ve already launched operations in Thailand and plan to enter Indonesia next year.”

From Local Favourite to Regional Powerhouse

Founded over a decade ago, Golden Jaguar began as a modest jewellery retailer before evolving into Malaysia’s largest 24K gold-plated jewellery brand.

The brand’s success stems from a strong digital-first strategy.

“We’ve invested heavily in digital engagement — from targeted advertising to live-streaming. Building trust with online shoppers takes time and consistency, but today e-commerce is where the market thrives, and we’re proud to have led that transformation,” said Cheah.

Golden Jaguar currently offers over 1,000 jewellery designs, with a curated selection of 100 top-performing pieces marketed online in alignment with emerging fashion trends.

“We analyse what’s trending — from viral handbag styles to colour palettes — and design complementary jewellery to match,” explained Cheah.
“Our goal is to capture the customer’s taste while maintaining the look, feel, and quality of real gold.”


Earning Trust in the Digital Age

Selling jewellery online presents unique challenges, especially in establishing authenticity and customer confidence.
Golden Jaguar addresses this through high-quality product presentation and rigorous quality assurance.

“We ensure every detail — from photos to videos — reflects the true product. Customers make purchasing decisions based on what they see, so visuals and live demonstrations are crucial,” said Cheah.

Each piece undergoes testing to ensure its gold plating remains bright and tarnish-resistant, and the company adheres to ISO 9001 and SGS manufacturing standards to ensure quality consistency across all collections.


Designing for the Modern ASEAN Woman

Golden Jaguar’s main clientele are Malaysian women, particularly from the Malay community, who value elegant yet affordable luxury.

The brand’s growing presence in Thailand and plans for expansion across Southeast Asia reflect its cross-cultural appeal.

“We describe Golden Jaguar as ‘Youthful Luxury’ — stylish, attainable, and ideal for modern women,” said Cheah.


The Road Ahead

With operations now active in Thailand, Golden Jaguar is preparing to expand into Indonesia in 2026 through a franchise model.
While e-commerce remains at its core, the brand is also strengthening its physical retail presence by opening outlets in major shopping malls.

“We will continue strengthening our online ecosystem while scaling our offline franchise network,” Cheah said.
“Our next focus is enhancing packaging design and collaborating with lifestyle brands like Capybara to reach a wider audience.”

From its digital beginnings to regional acclaim, Golden Jaguar Jewellery exemplifies how a homegrown Malaysian brand, powered by digital strategy and creative innovation, can shine across borders — turning vision into victory.


About Golden Jaguar Jewellery

Established over a decade ago, Golden Jaguar Jewellery is Malaysia’s leading 24K gold-plated jewellery brand, renowned for its fusion of style, craftsmanship, and affordability. The brand is owned by Golden Jaguar Sdn. Bhd., with an expanding presence in ASEAN markets through e-commerce and retail partnerships. Golden Jaguar offers over 1,000 products, including necklaces, bracelets, earrings, and statement accessories, designed to bring accessible luxury to every woman.

Bangi Farm Resort Honoured with ASEAN Records for First Regional-Level Durian Competition Since 2018

Bangi Farm Resort Honoured with ASEAN Records for First Regional-Level Durian Competition Since 2018

ASEAN Records proudly recognizes Bangi Farm Resort for its pioneering role in elevating the durian industry through the BGR Durian Festival & Awards, officially awarded the ASEAN Record for the First Regional-Level Durian Competition Since 2018.

Since its inception in 2018, the BGR Durian Festival & Awards has consistently positioned itself as a premier platform for the durian community—bringing together growers, breeders, distributors, researchers, and enthusiasts from across ASEAN. The festival not only celebrates the King of Fruits but also uplifts agricultural standards, encourages knowledge-sharing, and strengthens agro-tourism in Malaysia. Witness by YB Datuk Seri Haji Mohamad Bin Sabu

The inaugural edition featured over 30 farmers and durian experts, sparking meaningful conversations around quality, sustainability, and consumer education. Over the years, the event has grown in both scale and impact—culminating in the inclusion of signature segments such as:

  • World Durian Championship
  • Best Musang King & Local Varieties Judging
  • Live Marketplace with Award-Winning Orchards
  • Educational Talks & Tasting Experiences

The official ASEAN Record presentation was witnessed by YB Datuk Seri Haji Mohamad Bin Sabu, Minister of Agriculture and Food Security.

“Today, durian is not only the king of fruits, but also a king in the world of business. Efforts to promote and elevate durian through festivals like this are vital in driving the high-value agricultural sector, opening up more opportunities for farmers, logistics operators, retailers, and tourism — ultimately contributing to the people’s economy,” said YB Datuk Seri Mohamad Sabu in his address.

Held annually at Bangi Farm Resort, the festival has played a pivotal role in turning Bangi into a key destination for durian lovers and agro-tourism. Its blend of community-driven programming and industry-grade competition criteria has set a benchmark for durian-focused events across the region.

The 6th BGR Durian Festival & Awards, held in conjunction with the ASEAN Records 5th Gather of Achievers, once again proved to be a vibrant gathering of tradition, taste, and recognition. It served not just as a celebration of Malaysian durians, but also as a showcase of ASEAN’s shared love for this unique fruit.

ASEAN Records extends its sincere congratulations to the team at Bangi Farm Resort for their ongoing contribution to the region’s agro-tourism, culinary innovation, and cross-border agricultural cooperation.

Himalaya Sports Achieves ASEAN Record for Largest Pixiu Statue

Himalaya Sports Achieves ASEAN Record for Largest Pixiu Statue

ASEAN’s Largest Pixiu Statue – 16.8ft Tall, 688 Kilograms, Constructed from High-Density Polystyrene

Himalaya Sports Management (Malaysia) have been officially recognized by ASEAN Records for their extraordinary achievement in creating the largest Pixiu statue in the ASEAN region. Standing at an impressive 16 feet 8 inches tall and weighing 688 kilograms, the Pixiu statue is meticulously crafted from high-density polystyrene. This monumental sculpture, affectionately nicknamed “Fatt Cai,” “发财貔貅” symbolizes wealth and prosperity and now holds the title of the largest outdoor Pixiu statue in ASEAN.

The statue was unveiled in a ceremonial “ascension” at the entrance of Jonker Street (Jalan Hang Jebat) in Malacca, facing eastward. The event was graced by dignitaries including Datuk Wira Gan Tian Loo, Chairman of the Jonker Street Cultural and Heritage Committee, and Datuk Wira Tey Kok Kiew, State Assemblyman for Kota Laksamana.

A Testament to Cultural Heritage and Craftsmanship

“We are honored to have our efforts officially acknowledged by ASEAN Records,” said Datuk Kenny Low, Managing Director of Himalaya Sports Management. “This accomplishment reflects our dedication to preserving and promoting cultural heritage through innovative craftsmanship. We hope ‘Fatt Cai’ becomes a symbol of prosperity and a popular attraction for both locals and tourists.”

The project, sponsored by Himalaya Sports and executed by GL Advertising & Design Sdn Bhd, took five months to complete. It is part of the Chinese New Year decorations aimed at enhancing the festive atmosphere and promoting cultural tourism in Malacca.


About the Pixiu Statue

The Pixiu is a mythical creature in Chinese culture, believed to attract wealth and ward off evil. The creation of this record-breaking statue not only adds to the cultural richness of Southeast Asia but also serves as a testament to the region’s artistic and innovative spirit.


A Landmark Moment in ASEAN’s Cultural Landscape

This monumental achievement, officially recognized by ASEAN Records as of 16th January 2025, marks a significant addition to the region’s legacy of cultural celebration and innovation. Himalaya Sports Management and Dickfield Industries continue to inspire the ASEAN community with their groundbreaking work.

ASEAN Records Officially Launched at the 2nd ASEAN Festival 2024

ASEAN Records Officially Launched at the 2nd ASEAN Festival 2024

The ASEAN Records was officially launched today during the grand 2nd ASEAN Festival 2024, a four-day cultural festival held at GEM Box, Nilai. This monumental launch marks a new era in celebrating and documenting the extraordinary achievements within the ASEAN region, further strengthening regional unity and showcasing excellence.

Founded by Eldrick Koh and Gillian Ooi, ASEAN Records aims to honor exceptional achievements within the ASEAN community, encompassing individual, organizational, and collective contributions. With a commitment to fairness, credibility, and transparency, ASEAN Records sets a new standard for recognizing milestones that shape and inspire the region.


About ASEAN Records

ASEAN Records was officially approved by the ASEAN Secretariat on 1st December 2023, reinforcing its legitimacy as a trusted platform for honoring achievements across the region. The initiative focuses on measurable milestones that highlight contributions in areas such as cultural heritage, innovation, and entrepreneurship.

These records serve as benchmarks of credibility, ensuring each achievement is rigorously verified and meets the highest standards of authenticity. By celebrating these milestones, ASEAN Records highlights the strengths and potential of the ASEAN community, promoting pride and unity among its members.

The launch ceremony was officiated by Dr. Christina Yeo, representing YB Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts, and Culture Malaysia. Distinguished guests from ASEAN embassies and key organizations were present, including:

  • Y.M. Tengku Dato’ Dr Hishammudin Zaizi Bin Y.A.M. Tengku Bendahara Azman Shah Alhaj
  • Mr. Eldrick Koh – Founder, ASEAN Records & Organizing Chairman of ASEAN Festival
  • Ms. Gillian Ooi – Founder, ASEAN Records
  • H.E. Thepthavone Sengmany – Ambassador of Embassy of the Lao People’s Democratic Republic to Malaysia
  • H.E. Aung Soe Win – Ambassador of Embassy of the Republic of the Union of Myanmar
  • H.E. Lisualdo Gaspar – Ambassador of Embassy of the Democratic Republic of Timor-Leste
  • Ms. Tran Thi Chang – President, Malaysia-Vietnam Friendship Association
  • Mr. Roussel Reyes – Consul General, Embassy of the Republic of the Philippines
H.E. Thepthavone Sengmany Ambassador of Embassy of the Lao People’s Democratic Republic to Malaysia
H.E. Aung Soe Win Ambassador of Embassy of the Republic of the Union of Myanmar
Ms. Tran Thi Chang President, Malaysia-Vietnam Friendship Association
Mr. Roussel Reyes Consul General, Embassy of the Republic of the Philippines
H.E. Lisualdo Gaspar Ambassador of Embassy of the Democratic Republic of Timor-Leste

The Vision of ASEAN Records

Our vision is to create a platform that not only celebrates achievements but also inspires a culture of excellence within the ASEAN region. These records symbolize the resilience, creativity, and innovation of the people and organizations in our community.

ASEAN Records is more than just a recognition platform. It is a movement to spotlight the potential and extraordinary accomplishments of our region, bringing attention to stories that inspire and unite us.


Asia Big Power Sdn Bhd has achieved an ASEAN Record for creating Malaysia’s Largest Rooftop Beverage Can Replica: BIG BEE Honey Drinks Can Replica, measuring 10.65 meters in height and 6.03 meters in diameter
City Coin Laundry Sdn Bhd has achieved an ASEAN Record for the Largest Self-Service Laundromat Chain in ASEAN, with 760 outlets
Eco Foodsoft (M) Sdn Bhd has achieved an ASEAN Record for ASEAN’s Largest Earthworm Farm by Monthly Vermicast Production, producing over 10 tons monthly
Rest N Go App Sdn Bhd (formerly Gintell Rest N Go) has achieved an ASEAN Record for the Largest Deployment of Vending Massage Chairs in ASEAN, with 6,691 units across seven ASEAN countries

A Platform for Achievements

ASEAN Records honors achievements that represent the diverse strengths of ASEAN, from cultural heritage preservation to groundbreaking innovation and entrepreneurship. Each recognition undergoes a rigorous verification process, ensuring the integrity of every milestone documented.

By recognizing these contributions, ASEAN Records fosters pride in the region and creates opportunities for collaboration and growth across member countries.

Performance from the Democratic Republic of Timor-Leste
Performance from the Socialist Republic of Vietnam