Category: Food & Beverage

Zenrich Wagyu Sets ASEAN Records for the Largest Annual Volume of Japanese Wagyu Imported

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Zenrich Wagyu Sets ASEAN Records for the Largest Annual Volume of Japanese Wagyu Imported

Zenrich Allied, a leading name in the premium Wagyu industry, has been officially recognized by ASEAN Records for achieving the Largest Annual Volume of Japanese Wagyu Imported in a Single Year. In 2024 alone, the company imported 600 Japanese Wagyu cattle, yielding a total of 192,000 kilograms of beef — equivalent to approximately 12.86 million slices at 15 grams per slice.

Established in 2015, Zenrich has remained steadfast in its singular mission: to deliver authentic Japanese Wagyu to Malaysia’s most discerning culinary establishments. The journey began when its founder, while studying in Japan, worked on a Wagyu farm — an experience that laid the foundation for the company’s deep industry knowledge and unwavering passion.

Zenrich sources directly from certified and ethical Japanese producers — many of whom are located in world-renowned regions like Miyazaki, Kagoshima, and Hokkaido. With full traceability from farm to table, Zenrich offers Halal-certified Wagyu (both Malaysian JAKIM and Japanese Halal standards), reinforcing its commitment to both religious compliance and international quality standards.

This ASEAN Records is a significant milestone that affirms Zenrich’s leadership in the region’s luxury food supply chain, as well as its dedication to sustainability, traceability, and excellence.

The event commemorating this achievement also marked the grand opening of Wagyu by La Moon in TTDI, Kuala Lumpur — an exclusive dining experience under the Zenrich brand, helmed by Chef Saburou Niitsu, a veteran of over 35 years in Japanese cuisine.

Distinguished guests present included:

“Wagyu is not just a delicacy—it is a philosophy. At Wagyu by La Moon, we honour centuries of Japanese culinary tradition with every slice. This restaurant is more than a dining space—it’s a cultural bridge connecting Japanese precision with Malaysian passion for excellence.” said by Chef Saburou Niitsu, Head Chef, Wagyu by La Moon
“Zenrich’s dedication to bringing authentic Japanese Wagyu to Malaysia symbolizes the growing ties between our two nations—not just economically, but culturally and gastronomically. We are proud to see Japanese quality embraced with such integrity in the Malaysian market.” said Mr. Daisuke Nihei, Minister Counsellor, Embassy of Japan in Malaysia
“Zenrich’s achievement reflects how Malaysia can become a hub for premium food imports while maintaining strong food safety, halal compliance, and supply chain integrity. This milestone is a shining example of what can be accomplished through vision, discipline, and trusted global partnerships.” said YB Datuk Arthur Joseph Kurup, Deputy Minister of Agriculture and Food Security
“This ASEAN Record is more than just an achievement — it is a reflection of years of hard work, consistency, and trust from all our partners and clients,” said Mr. Liven Chong, Director of Zenrich Wagyu.

For more information, visit: www.zenrichallied.com

Chongdee Teahouse Makes ASEAN History with First Naturally Brewed Colourless Thai Tea

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Chongdee Teahouse Makes ASEAN History with First Naturally Brewed Colourless Thai Tea

In a groundbreaking moment for traditional Thai beverage innovation, Chongdee Teahouse – โรงชาชงดี has officially been awarded an ASEAN Record for: First Naturally Brewed Colourless Thai Tea Made from 100% Ceylon Leaves via In-House Steam Distillation Certified Free from Synthetic Food Colourings

This prestigious recognition was formally presented, honoring the brand’s pioneering approach to redefining Thai tea using advanced brewing methods that uphold both tradition and wellness.

A Vision of Clarity – Thai Tea Like Never Before

At the heart of this innovation is Chongdee Teahouse’s proprietary steam distillation technique, which carefully extracts the essence of premium 100% Ceylon tea leaves—resulting in a clear, fragrant Thai tea that contains no artificial colouring yet retains the signature taste Thai tea lovers know and adore.

This colourless Thai tea is not only a culinary breakthrough, but a health-conscious alternative designed for modern consumers seeking clean-label products without compromising on authenticity or flavor.

“This record is a proud milestone for our team. It reflects our deep respect for Thai tea culture, while embracing innovation to meet evolving consumer values around health, transparency, and craftsmanship,” said Mr. Chatchawan Limpathanawat, Founder of Chongdee Teahouse.

Redefining Thai Tea in Thailand and Beyond

With growing consumer interest in additive-free, natural beverages, Chongdee Teahouse’s colourless Thai tea represents a bold new direction for the regional beverage industry. The ASEAN Record recognition serves as a platform to elevate Thai innovation on the international stage, positioning the brand as a leader in health-forward tea creations.

Chongdee Teahouse continues to champion artisanal brewing, heritage ingredients, and creative expression—building a tea experience that is as visually surprising as it is soulfully satisfying.

About Chongdee Teahouse – โรงชาชงดี

Founded in Bangkok, Chongdee Teahouse (โรงชาชงดี) is a new-generation Thai tea brand known for its inventive takes on traditional brews. Blending scientific precision with culinary art, Chongdee creates exceptional tea experiences inspired by Thai culture and global wellness trends. The brand is committed to natural ingredients, sustainability, and crafting tea that is both innovative and meaningful.

Oriental Kopi Clinches Triple ASEAN Records for “Most Sold in a Year” Milestones

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Oriental Kopi Clinches Triple ASEAN Records for “Most Sold in a Year” Milestones

Oriental Kopi, the fast-growing halal-certified Malaysian kopitiam chain, has officially earned three prestigious ASEAN Records for its outstanding product sales over the past year. The accolades were presented during a formal ceremony, recognizing the brand’s remarkable growth, customer loyalty, and operational excellence.

Between 1 May 2024 and 30 April 2025, Oriental Kopi achieved the following record-breaking milestones:

  • 🏆 Most Kopi Sold in a Year – 2,734,031 Cups
  • 🏆 Most Polo Buns Sold in a Year – 855,805 Units
  • 🏆 Most Egg Tarts Sold in a Year – 10,577,329 Units

These records reflect the brand’s wide appeal, consistent quality, and capacity to scale while remaining rooted in its cultural heritage and customer-focused philosophy.

A Testament to Heritage and Innovation

“Being listed in ASEAN RECORDS for not just one, but three of our signature offerings, is a true honor,” said a spokesperson from Oriental Kopi. “This milestone is a testament to the support of our loyal customers and the hard work of our team across all outlets.”

From its golden-crusted egg tarts to aromatic house-brewed kopi and crispy polo buns, Oriental Kopi continues to modernize the traditional kopitiam experience, drawing from local traditions while introducing innovation to meet evolving consumer preferences.

A Brand on the Rise — Regionally and Beyond

Founded in December 2020, Oriental Kopi has quickly risen to prominence in Malaysia’s food and beverage landscape. The brand currently operates 19 self-owned outlets nationwide and has ventured internationally with its first overseas location at Bugis Junction, Singapore.

In January 2025, Oriental Kopi successfully launched its Initial Public Offering (IPO) on the ACE Market of Bursa Malaysia, raising RM183.96 million to support its continued growth. Expansion plans include the development of a new headquarters, central kitchen, and warehouse, alongside further domestic and regional outlet launches.

With a loyal fanbase, rapidly growing footprint, and commitment to heritage-driven excellence, Oriental Kopi is setting a new benchmark for modern Malaysian dining.

About Oriental Kopi
Oriental Kopi Holding Berhad is a leading Malaysian food and beverage company dedicated to redefining the local kopitiam experience. Its offerings blend traditional flavors with contemporary design and service, appealing to a wide demographic across generations. The brand’s philosophy is built around preserving heritage, prioritizing halal quality, and delivering customer satisfaction through consistent product excellence.

BEUTEA Sets ASEAN Record for Most Jasmine Grape Tea Sold in One Year

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BEUTEA Sets ASEAN Record for Most Jasmine Grape Tea Sold in One Year

In a celebration of excellence and innovation in Southeast Asia’s tea industry, BEUTEA Holding Sdn Bhd has been officially recognised an ASEAN Record for: Most Jasmine Grape Tea Sold in One Year (1,029,121 Cups from 1 May 2024 to 30 April 2025)

This remarkable achievement was recognized during a formal ASEAN Records presentation held on 21 May 2025 at UOB Plaza. The event was attended by industry leaders, media representatives, and international guests, highlighting BEUTEA’s extraordinary contribution to the region’s modern tea culture.

Innovation, Popularity, and Purpose

Led by Executive Director Ms. Jess Wong and Operation Director Ms. Alice Wong, BEUTEA has emerged as a powerhouse in premium tea beverages. The brand’s bestselling Jasmine Grape Tea, known for its delicate floral aroma and refreshing sweetness, has captivated taste buds across Malaysia and beyond—resulting in over one million cups sold within just 12 months.

“This recognition reflects the love our customers have shown for our tea, and the dedication of our team who strive daily to deliver flavor, wellness, and consistency across all outlets,” said Ms. Jess Wong, Executive Director of BEUTEA.

BEUTEA Announces Strategic Expansion into Japan

In addition to its record-breaking milestone, BEUTEA proudly announced the signing of a strategic licensing partnership to bring the BEUTEA brand to Japan.

The MOU was signed between BEUTEA Holding Sdn Bhd and its Japanese partners Mr. Keisuke Ota and Mrs. Ota, marking the brand’s official entry into the Japanese market. The first BEUTEA Japan outlet is expected to open in Q3 2025, as part of an ambitious plan to launch over 100 stores nationwide in the coming years.

“Japan is a market that values tradition, craft, and authenticity—values that align perfectly with BEUTEA’s philosophy. We are excited to share our brand with Japanese consumers and grow this partnership with strong mutual vision,” added Mr. Ota, BEUTEA Japan Partner.

About BEUTEA Holding Sdn Bhd

BEUTEA is a modern tea lifestyle brand rooted in cultural heritage, wellness, and innovation. Known for its unique blends, aesthetic branding, and customer-focused experience, BEUTEA is rapidly expanding across ASEAN and internationally. From thoughtfully sourced ingredients to artisanal brewing methods, BEUTEA is redefining how people connect with tea.

Vanilla Crepe Recognized For First And Most Flavors Of Halal-Certified Mille Crepe Cakes In ASEAN

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Vanilla Crepe Recognized For First And Most Flavors Of Halal-Certified Mille Crepe Cakes In ASEAN

Malaysian dessert brand Vanilla Crepe, under the leadership of Nelson Liew, CEO and Co-Founder of Vanilla Mille Crepe Sdn Bhd, has earned a remarkable recognition from ASEAN Records for being the First and Most Flavors of Halal-Certified Mille Crepe Cakes in the region.

The certification, granted under JAKIM.700-2/3/1 044-09/2024 on 1 December 2024, officially acknowledges 27 unique mille crepe cake flavors offered by the brand — making Vanilla Crepe the pioneer in the halal-certified dessert space with such flavor diversity.

This achievement is not only a celebration of culinary creativity, but also a testament to Vanilla Crepe’s unwavering commitment to inclusive food standards, quality assurance, and innovation in the modern café scene. Every layer of its mille crepe cakes — meticulously stacked and infused with bold flavors — reflects the brand’s mission to deliver joy, indulgence, and trust to every slice served.

The prestigious recognition was presented at the Franchise International Malaysia (FIM) 2025 exhibition, held at the Kuala Lumpur Convention Centre (KLCC), and was witnessed by Datuk Dr. Hj Radzali Hassan, Chairman of the Malaysian Franchise Association (MFA).

Nelson Liew, speaking on the significance of this recognition, said:

“Vanilla Crepe was founded on the dream of elevating the mille crepe experience while ensuring that our desserts are accessible to all. Receiving ASEAN Records’ recognition for our certified range is both an honour and a motivation for us to continue breaking new ground.”

With signature flavors such as Salted Caramel, Oreo Crunch, Durian D24, Matcha Azuki, and Mango Tango, Vanilla Crepe has captivated dessert lovers across the country. Every cake is handcrafted to meet halal standards without compromising on premium ingredients, taste, or presentation.

Since its establishment, the brand has expanded rapidly with a loyal customer base, driven by its dedication to quality, creativity, and accessibility. This record firmly places Vanilla Crepe at the forefront of ASEAN’s modern dessert landscape, championing halal innovation and flavor diversity. Learn more about Vanilla Crepe: www.vanillacrepe.com

Hai Kee Hung (Nikudo) sets ASEAN Records for Most Frozen Premium Prawn Paste Sold In A Single Year

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Hai Kee Hung (Nikudo) sets ASEAN Records for Most Frozen Premium Prawn Paste Sold In A Single Year

Hai Kee Hung Sdn Bhd, the name behind Malaysia’s beloved seafood brand NIKUDO, has officially earned a spot in the ASEAN Records for achieving the Highest Volume of Frozen Premium Prawn Paste Sold in a Single Year — with a staggering 978,085 packets, totaling 195,617 kg, sold across Malaysia and the region in 2024.

Each packet of NIKUDO’s signature frozen prawn paste boasts a remarkable prawn content of over 95%, setting a new benchmark for quality and consistency in the frozen seafood category. This achievement cements NIKUDO’s position as a pioneer in the premium seafood product segment and reflects the growing consumer demand for high-quality, ready-to-cook traditional offerings.

The prestigious recognition was presented at the Franchise International Malaysia (FIM) 2025 exhibition, held at the Kuala Lumpur Convention Centre (KLCC), and was witnessed by Datuk Dr. Hj Radzali Hassan, Chairman of the Malaysian Franchise Association (MFA).

Speaking at the award ceremony, Mr. Kang Pok Wai, Regional Director of Hai Kee Hung Sdn Bhd, shared:

“We are honoured to receive this recognition from ASEAN Records. At NIKUDO, our mission has always been to preserve the rich culinary heritage of Asia while delivering modern convenience and uncompromising quality. This milestone is a testament to the trust and loyalty of our customers, and the hard work of our entire team.”

Founded with a passion for bringing authentic seafood flavours to family kitchens, Hai Kee Hung has steadily built a reputation for innovation, freshness, and excellence. Through its NIKUDO brand, the company has become a household name — especially for its signature prawn paste, which remains a popular choice in steamboat and hotpot meals throughout the region.

With strong distribution networks and an unwavering commitment to quality, Hai Kee Hung continues to expand its footprint, both locally and across ASEAN markets, paving the way for more milestones in the future.

Learn more about the brand: www.hkh.com.my | www.nikudo.com.my

IBoozee Makes ASEAN History with Halal-Certified Fresh Juice Vending Innovation

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IBoozee Makes ASEAN History with Halal-Certified Fresh Juice Vending Innovation

IBoozee has made a remarkable impact in the regional food tech industry by officially being recognized in the ASEAN Records for its breakthrough innovation: ASEAN’s First Halal Certified Fresh Fruit Juice Automated Vending Machine

This groundbreaking achievement was honored during the Malaysia International Franchise Exhibition (FIM) 2025 at the Kuala Lumpur Convention Centre and was witnessed by YAB Deputy Prime Minister Datuk Seri Dr. Ahmad Zahid Hamidi, Entrepreneur Development and Cooperatives Minister YB Datuk Ewon Benedick, and Deputy Minister YB Saraswathy Kandasami. The award was proudly received by Mr. Steven Phang, Director of US Pizza Malaysia and representative of IBoozee’s innovative team.

Boozee’s fresh juice vending machines have redefined convenience, health, and certification standards in automated food and beverage delivery. By combining fresh fruit extraction technology, automated dispensing, and Halal certification, the brand offers a unique and accessible solution that aligns with consumer demand for healthy, clean-label, and culturally inclusive refreshments.

This recognition by ASEAN Records not only validates IBoozee’s commitment to wellness and innovation but also strengthens Malaysia’s position as a driver of tech-forward, Halal-certified solutions in the ASEAN region.

With growing interest in healthier, smarter vending options, IBoozee continues to lead the charge in reshaping how we enjoy fresh fruit juice—anytime, anywhere.

We are truly honored to be recognized by ASEAN Records for this incredible milestone. IBoozee was created with a vision to bring healthy, Halal-certified, and convenient fresh juice options to everyone — anytime, anywhere. This recognition is not just a win for us, but a testament to Malaysian innovation and the potential of smart F&B technology across the ASEAN region. We look forward to expanding our footprint and continuing to refresh lives — one cup at a time.” said by Mr. Steven Phang

US Pizza Officially Recognized in ASEAN Records for Most Localized Pizza Flavours Created by a Malaysian Homegrown Brand Since 1997

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US Pizza Officially Recognized in ASEAN Records for Most Localized Pizza Flavours Created by a Malaysian Homegrown Brand Since 1997

In a proud moment for Malaysia’s culinary landscape, US Pizza, one of the country’s most beloved homegrown pizza chains, has officially earned a prestigious spot in the ASEAN Records. The record, “Most Localized Pizza Flavours Created by a Malaysian Homegrown Brand Since 1997 (88 Flavours),” was presented in an official ceremony Franchise International Malaysia and witnessed by YAB Deputy Prime Minister Datuk Seri Dr. Ahmad Zahid Hamidi, together with Entrepreneur Development and Cooperatives Minister YB Datuk Ewon Benedick and Deputy Minister YB Saraswathy Kandasami.

This historic recognition marks the first ASEAN Record presented on the day during the Franchise International Malaysia Exhibition 2025 (FIM 2025) held at the Kuala Lumpur Convention Centre (KLCC), organized by the Malaysian Franchise Association (MFA) in collaboration with the Ministry of Entrepreneur and Cooperatives Development (KUSKOP).

A Culinary Milestone Rooted in Local Innovation

Since its inception in 1997, US Pizza has stood out for its commitment to Malaysian identity, proudly developing and offering 88 localized pizza flavors that blend international pizza standards with the bold, authentic tastes of Malaysia. From rendang chicken and sambal petai to durian cheese and satay-inspired toppings, US Pizza has consistently pushed creative boundaries while honoring local preferences.

“We are deeply honored to be recognized by ASEAN Records. This milestone reflects not only our team’s creativity and innovation but also our love and respect for Malaysia’s rich culinary culture,” said Mr Steven Phang, Director of US Pizza Malaysia. “Each of our 88 flavors tells a story—one that’s rooted in our heritage and driven by our passion to delight Malaysians with something uniquely theirs.”

Celebrating ASEAN Pride Through Entrepreneurship

“As Malaysia assumes its leadership role as the Chair of ASEAN 2025, we are proud to celebrate US Pizza that represent not just business success but the spirit of innovation and community connection that unites us across Southeast Asia,” said Mr Steven Phang, Director of US Pizza Malaysia

With over 100 outlets nationwide and a rapidly growing fan base, US Pizza continues to expand both locally and internationally while staying true to its philosophy—Local Flavor, Global Appeal.

About US Pizza Malaysia
Founded in Penang in 1997, US Pizza is a Malaysian homegrown brand specializing in handcrafted pizzas with local and Western-inspired flavors. With a growing footprint of over 100 outlets, US Pizza is recognized for its culinary creativity, customer satisfaction, and community impact.