ASEAN Records is proud to officially recognise Alliance Bank for achieving a meaningful sustainability milestone as the: First Consumer Bazaar Designed with Environmentally Friendly Principles Applied Uniformly Across All Functional Zones (2,988 sq ft bazaar installation with environmentally friendly design implemented consistently across all key functional zones).
This recognition highlights Alliance Bank’s leadership in embedding sustainability into real-world consumer engagement—demonstrating how environmentally responsible principles can be thoughtfully applied across every aspect of a public-facing event.
Embedding Sustainability Across the Entire Consumer Experience
Spanning 2,988 square feet, the consumer bazaar was intentionally designed with environmentally friendly principles applied uniformly across all functional zones, including exhibition areas, engagement spaces, activity zones, and transaction points.
Rather than treating sustainability as a standalone feature, the bazaar adopted a holistic design approach, ensuring that environmental considerations were consistently integrated throughout the entire layout and visitor journey. This reflects Alliance Bank’s belief that meaningful sustainability begins with everyday actions, where responsible choices are seamlessly incorporated into daily experiences.
The ASEAN Records recognition affirms Alliance Bank’s role in advancing eco-conscious design practices within consumer activations, setting a new benchmark for responsible engagement in the banking and financial services sector.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 16 January 2026 at IPC Shopping Centre.
The recognition was received on stage by Ms. Gan Pai Li, Group Chief Consumer Banking Officer of Alliance Bank, together with Chan Fong, initiator of Sayang Green, acknowledging the collaboration behind this meaningful ESG consumer bazaar held from 16–18 January 2026.
This moment reflected the collective effort of partners who contributed to delivering a consumer-facing event where environmentally friendly principles were applied consistently across design, engagement, and experience.
Voices of Leadership
Reflecting on the recognition, Ms. Gan Pai Li, Group Chief Consumer Banking Officer of Alliance Bank, shared:
“Sustainability should not be a slogan—it must be something people can experience and practise in their everyday lives. This recognition reflects Alliance Bank’s commitment to embedding environmentally responsible thinking into how we design experiences and engage with our customers.
Through initiatives like this environmentally friendly consumer bazaar, alongside solutions such as our Visa Virtual Credit Card (VCC)—a fully digital card solution that eliminates the need for physical cards, reduces plastic waste, and supports a greener planet—we aim to make sustainability practical, accessible, and impactful. We believe meaningful change begins with small, everyday actions.”
About Alliance Bank
Alliance Bank is a forward-looking financial institution committed to empowering individuals and businesses through innovative, responsible, and customer-centric banking solutions. Guided by its purpose as The Bank For Life, Alliance Bank continues to integrate sustainability, digital innovation, and everyday practicality into its products, services, and customer experiences.
By championing eco-conscious initiatives and secure digital banking solutions, Alliance Bank remains dedicated to driving positive change for customers, communities, and the environment across Malaysia and the ASEAN region.
