ASEAN Records is proud to officially recognise Borneo Referral Group for achieving a significant cultural and community milestone as the: Longest Muhibbah Yee Sang Toss (Measuring 1500 Meters in Length)
This historic achievement was presented on 7 February 2026 at the Sabah International Convention Centre (SICC), in conjunction with KongsiRaya 2026, a large-scale multicultural celebration organised by Borneo Referral Group.
Celebrating Unity Through a Shared Cultural Tradition
The Longest Muhibbah Yee Sang Toss was conceived as a powerful symbol of unity, harmony, and shared celebration across cultures and communities. Stretching an impressive 1500 meters, the Yee Sang toss brought together participants from diverse backgrounds in a single, continuous act of goodwill—embodying the spirit of Muhibbah that defines Malaysia’s multicultural identity.
Held as a central highlight of KongsiRaya 2026, the event transformed a traditional festive ritual into a unifying community experience, demonstrating how cultural practices can be elevated into meaningful expressions of togetherness at scale.
A Landmark Moment of Recognition
The ASEAN Records recognition was formally presented during the Muhibbah Yee Sang programme at the Sabah International Convention Centre.
The recognition was received by Chef Dion Jee Ted Chen, President of the Borneo Culinary Association Sabah and Sarawak; Yang Berbahagia Datuk Ceasar Mandela Malakun, Assistant Minister to the Chief Minister; and Mr. Brandon Chin, Founder & Chief Executive Officer and Organising Chairman of Borneo Referral Group Sdn Bhd, representing the leadership and stakeholders behind the successful delivery of this landmark community initiative.
Their presence underscored the collaborative efforts between cultural leaders, government representatives, and the organising body in making this historic event possible.
Voices of Leadership
Reflecting on the significance of the recognition, Mr. Brandon Chin, Founder & Chief Executive Officer and Organising Chairman of Borneo Referral Group, shared:
“This recognition reflects what KongsiRaya truly stands for—bringing people together through shared values, traditions, and goodwill.
The Muhibbah Yee Sang Toss was not about scale alone, but about unity. Seeing people from different backgrounds come together along a single 1500 meters stretch symbolises the harmony we hope to continue nurturing within our communities. This milestone belongs to everyone who took part.”
Supported by Strong Partnerships
The successful execution of the Longest Muhibbah Yee Sang Toss was made possible through the strong support of valued partners and sponsors.
The event was majorly sponsored by Adabi Sabah Distribution Sdn Bhd, with additional support from CCK Fresh Mart and Unilevel Food Solutions, whose contributions played a key role in enabling the large-scale coordination and community participation that defined this milestone.
Strengthening Cultural Bonds Through KongsiRaya 2026
KongsiRaya 2026 was designed as a platform to celebrate diversity through food, tradition, and community engagement. By anchoring the programme around the Muhibbah Yee Sang Toss, the event highlighted how cultural expressions can evolve into inclusive experiences that foster understanding, respect, and collective pride.
The ASEAN Records recognition affirms the event’s impact in elevating a traditional practice into a symbol of unity at a regional level.
About Borneo Referral Group
Borneo Referral Group is a community-driven organisation dedicated to fostering meaningful connections between businesses, professionals, and communities across Malaysia. Through large-scale events, cultural initiatives, and collaborative platforms, the Group aims to create shared value while strengthening social cohesion.
As the organiser of KongsiRaya 2026, Borneo Referral Group continues to champion initiatives that celebrate diversity, encourage collaboration, and promote unity through purpose-driven programmes.
