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Jonker Walk Heritage Zone recognised by ASEAN Records as the Oldest and Densest Pre-War Row-Shophouse Complex in Continuous Use Since c.1700

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Jonker Walk Heritage Zone recognised by ASEAN Records as the Oldest and Densest Pre-War Row-Shophouse Complex in Continuous Use Since c.1700

The iconic Jonker Walk Heritage Zone in Melaka, Malaysia has been officially recognised by ASEAN Records as the:Oldest and Densest Pre-War Row-Shophouse Complex in Continuous Use Since c.1700

This dual recognition celebrates Jonker Walk’s unmatched historical value and living heritage, as a vibrant cultural-commercial hub that has remained continuously in use for over 325 years.

A Cultural Landmark of Regional Significance

Located in the heart of Melaka’s UNESCO World Heritage City, the Jonker Walk Heritage Zone is home to more than 1,000 pre-war shophouses that span an area of 332,310.32 square metres (≈33.23 hectares). These structures, featuring unique architectural styles and functions, line the streets at an average density of 15 shophouses per 100 metres — making it the densest known continuous stretch of its kind in the ASEAN region.

The shophouses, also known as “kedai-kedai runcit warisan” or “骑楼” in Chinese, have served generations of merchants, artisans, and families — maintaining their economic and cultural relevance since the early 1700s.

Presentation of the Certificate

The presentation was held during the “Explore Malaysia with Wira, Manja, Tuah & Teja” campaign, which also marked the official build-up to Visit Malaysia Year 2026 and Visit Melaka Year 2026.

The event saw a lively turnout with participation from government representatives, tourism, local businesses, media, and the public — underscoring Jonker Walk’s role as a beacon of heritage and tourism for Malaysia and the broader ASIA community.

Yang Berbahagia Datuk Wira Gan Tian Loo, Chairman of the Jonker Walk Committee

A Living Testament of ASIA Heritage

This recognition not only honours the age and density of the architectural zone, but also celebrates the continued community-driven preservation of Melaka’s heritage.

Jonker Walk today remains a living, thriving example of:

  • Historic multicultural coexistence
  • Adaptive reuse of heritage buildings
  • Generational commerce and artisanal traditions
  • Cultural tourism excellence

The dual listing by ASEAN Records and ASIA Records ensures that Jonker Walk’s legacy will be preserved, celebrated, and passed on to future generations as a symbol of ASEAN’s rich cultural identity.

J Jade & Jewel Officially Recognised by ASEAN Records for Largest Certified Grade-A Natural Jade Inventory by a Single Brand

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J Jade & Jewel Officially Recognised by ASEAN Records for Largest Certified Grade-A Natural Jade Inventory by a Single Brand

J Jade & Jewel, the premium jade and fine jewellery brand founded by Malaysian gemologist Mandy Ong, has been officially recognised by ASEAN Records for achieving the milestone title: “Largest Certified Grade-A Natural Jade Inventory by a Single Brand with In-House Internationally Licensed Gemologists”

This prestigious certification was received by Mandy Ong, Maggie, and Bebe, marking a historic moment for the regional luxury industry.

According to ASEAN Records verification, J Jade & Jewel holds an impressive total of 101,539 loose and finished Grade-A jade pieces, spanning a wide array of designs and colour variations — all meticulously authenticated and certified by its team of internationally licensed gemologists.

An ASEAN Milestone in Jade Craftsmanship and Authentication

Renowned for its commitment to authenticity, artistry, and innovation, J Jade & Jewel has built a strong reputation for exclusively dealing in Certified Grade-A Natural Jade — the purest form of jadeite free from chemical or polymer treatment.

Each piece undergoes stringent certification processes and is crafted to reflect both cultural heritage and modern design sensibilities. This achievement not only affirms the brand’s technical excellence but also establishes a new industry benchmark for verified inventory scale and gemstone credibility within ASEAN.

“This recognition by ASEAN Records is an incredible honour for our entire team,” said Mandy Ong, Founder and Certified Gemologist of J Jade & Jewel. “It validates our mission to elevate the artistry and integrity of jade jewellery in Asia. Every piece we craft is a story of heritage, passion, and precision.”

Celebrating “Galaxy of Grace” — The New Era of J Jade & Jewel

To commemorate this milestone, J Jade & Jewel will host its “Jade & Jewel Showcase – Galaxy of Grace” on Saturday, 15 November 2025, from 5 PM to 10 PM at Piazza, Pavilion Bukit Jalil.

The grand celebration will feature the presence of special celebrity guests Wu Zun and Myolie Wu, who will witness the unveiling of J Jade & Jewel’s latest luxury jade collection — inspired by the elegance and cosmic brilliance of the “Galaxy of Grace.”

Each piece in this collection embodies the brand’s philosophy of elegance, brilliance, and timelessness, blending traditional jade artistry with contemporary fine jewellery design.

About J Jade & Jewel

Founded by Mandy Ong, a Malaysian gemologist internationally certified in gemstone grading and authentication, J Jade & Jewel has become a symbol of excellence in the world of high-end jade jewellery.

The brand has showcased at Asia-Europe Fashion Week (AEFW) alongside world-renowned designers and luxury houses, representing the beauty and craftsmanship of Asian jade on the global stage.

With the opening of its fourth boutique at Bukit Jalil City Signature Shop Office, J Jade & Jewel continues to expand its reach, inspiring global appreciation for authentic jade art and jewellery. Official Website: www.j-jadejewel.com

UCA Education Recognised by ASEAN Records for Largest and Fastest Implementation of a Mental Arithmetic Program Across Malaysian National Schools

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UCA Education Recognised by ASEAN Records for Largest and Fastest Implementation of a Mental Arithmetic Program Across Malaysian National Schools

UCA Education has been officially recognised by ASEAN Records for achieving a remarkable regional milestone: “Largest and Fastest Implementation of a Mental Arithmetic Program as a Co-Curricular Activity Across Malaysian National Primary Schools by an Authorized Education Provider in a Year”

The recognition was received by Ms. Law Pei Qiu, representative of UCA Education Sdn Bhd, in honour of the company’s outstanding achievement of expanding its mental arithmetic education program to 316 schools across three states, with 8,415 students enrolled between June 2024 and May 2025.

Transforming Education Through Mental Arithmetic

UCA Education has rapidly established itself as a leading provider of mental arithmetic programs in Malaysia, introducing a unique approach that integrates arithmetic training into the national co-curricular framework.

This innovative program strengthens students’ analytical and problem-solving skills while building confidence, discipline, and focus. Through this initiative, UCA Education has successfully created an engaging and inclusive learning environment that makes mathematics enjoyable and accessible for all.

“We believe that education is not just about teaching—it’s about inspiring,” said Ms. Law Pei Qiu, speaking at the recognition ceremony. “At UCA Education, every child deserves the chance to unlock their full potential. This recognition from ASEAN Records is a meaningful validation of our team’s passion and the trust schools and parents have placed in us.”

Powered by Passion and Professionalism

Behind UCA Education’s success is a team of passionate educators and curriculum specialists dedicated to providing high-quality learning experiences. Each member brings years of teaching experience, coupled with modern pedagogical methods, to help students develop good study habits and a love for learning.

The company’s teaching model emphasizes personal growth, emotional support, and mentorship — ensuring that every lesson and every smile reflects the heart of education.

UCA Education describes itself not merely as a teaching institution, but as a family that grows with its students and parents, fostering a shared journey of learning and achievement.

A Vision for the Future

As UCA Education continues to expand its footprint, it aims to further enhance the quality of mental arithmetic education across ASEAN. Plans are underway to introduce digital learning components, international partnerships, and new student development programs that combine cognitive training with emotional intelligence and creativity.

This recognition by ASEAN Records not only celebrates a year of outstanding progress but also positions UCA Education as a model for scalable, impactful educational programs in Southeast Asia.

“We see this milestone as the beginning of a greater mission — to nurture young minds who are confident, capable, and ready to lead the future,” added Ms. Law.

About UCA Education Sdn Bhd

Founded with the vision to redefine foundational education, UCA Education Sdn Bhd is a trusted Malaysian education provider specialising in mental arithmetic and holistic learning programs. Its mission is to help children develop essential life skills through engaging, results-driven teaching that blends traditional values with modern innovation.

UCA Education’s programs are implemented across public and private schools nationwide, making it one of Malaysia’s most rapidly growing educational networks. Learn more: www.ucaedugroup.com

Scell Culture Lab Makes ASEAN Records For Achieving A Groundbreaking Skincare Innovation

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Scell Culture Lab Makes ASEAN Records For Achieving A Groundbreaking Skincare Innovation

Scell Culture Lab, a pioneering Malaysian biotechnology company, has been officially recognised by ASEAN Records for achieving a regional milestone: “First Skincare Formulated with 100% MSC (Mesenchymal Stem Cell) Conditioned Media (2021).”

This recognition highlights Scell Culture Lab’s trailblazing contribution to advancing regenerative skincare through biotechnology and its leadership in bridging science and aesthetics within Southeast Asia’s wellness industry.

“Our mission has always been to bring medical-grade innovation to everyday skincare,” said Ms Fion Goh of Scell Culture Lab.
“This recognition from ASEAN Records validates years of research and development — and showcases Malaysia’s growing strength in the field of stem cell biotechnology.”

A Breakthrough in Cellular Beauty

Founded with a vision to harness the power of science for human rejuvenation, Scell Culture Lab developed the first skincare formula that utilises 100% stem cell conditioned media derived from MSC technology — an achievement that redefines the standards of efficacy and purity in skincare formulation.

Unlike conventional products that only contain trace amounts of stem cell derivatives, Scell Culture Lab’s proprietary process ensures a full concentration of bioactive growth factors, cytokines, and peptides — replicating the regenerative effects of professional medical-grade treatments.

From Biotechnology to Beauty

The milestone achievement stems from Scell Culture Lab’s deep expertise in cell culture science. Its research team specialises in Mesenchymal Stem Cell (MSC) applications, focusing on cell signalling and regenerative potential.

By adapting clinical-grade protocols into consumer skincare, Scell Culture Lab bridges laboratory precision with consumer accessibility — offering an entirely new category of biotech skincare.

Its flagship product line, SCELL™ Skincare, demonstrates visible improvements in skin renewal, texture, and repair — making it a preferred choice among dermatologists and aesthetic practitioners across Malaysia and Singapore.

A Milestone for Malaysia’s Biotech Innovation

This ASEAN Records recognition places Malaysia among the regional leaders in cosmeceutical biotechnology, alongside Japan and South Korea, who have long been the benchmarks for scientific skincare.

“Innovation in biotechnology is not just about new ingredients — it’s about redefining what’s possible,” said Ms Fion Goh of Scell Culture Lab
“Scell Culture Lab’s recognition reinforces the potential for ASEAN scientists and entrepreneurs to lead globally in regenerative science.”

About Scell Culture Lab Sdn Bhd

Founded in 2020, Scell Culture Lab is a Malaysian-based biotechnology company specialising in stem cell research, regenerative skincare, and aesthetic innovation. Its team of scientists and medical professionals is dedicated to translating advanced cell culture technology into clinically effective skincare and wellness solutions.

Through its brand SCELL™, the company champions “Beauty through Biotechnology” — empowering individuals with science-backed solutions that promote real, sustainable rejuvenation. Website: www.scellculturelab.com

Golden Jaguar Recognised by ASEAN Records for Highest 24K Gold-Plated Jewellery Sales

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Golden Jaguar Recognised by ASEAN Records for Highest 24K Gold-Plated Jewellery Sales

Golden Jaguar Jewellery has officially been recognised by ASEAN Records for achieving a historic milestone: “Highest Unit Sales of 24K Gold-Plated Accessories through Wholesale and Retail Channels by a Single Brand in a Year” — with 929,190 units sold between October 2024 and September 2025.

This achievement marks Golden Jaguar as the best-selling single jewellery brand in the ASEAN region, solidifying its leadership in the 24K gold-plated accessories market.

For Founder and Managing Director, David Cheah Wei Yep, the recognition represents more than sales success — it is a symbol of Malaysia’s growing creative and digital commerce capabilities.

“This honour is a reflection of our team’s dedication and innovation,” said Cheah at the ASEAN Records Gala Night in Kuala Lumpur.
“It marks a strong beginning as we expand beyond Malaysia into the broader Asian market. We’ve already launched operations in Thailand and plan to enter Indonesia next year.”

From Local Favourite to Regional Powerhouse

Founded over a decade ago, Golden Jaguar began as a modest jewellery retailer before evolving into Malaysia’s largest 24K gold-plated jewellery brand.

The brand’s success stems from a strong digital-first strategy.

“We’ve invested heavily in digital engagement — from targeted advertising to live-streaming. Building trust with online shoppers takes time and consistency, but today e-commerce is where the market thrives, and we’re proud to have led that transformation,” said Cheah.

Golden Jaguar currently offers over 1,000 jewellery designs, with a curated selection of 100 top-performing pieces marketed online in alignment with emerging fashion trends.

“We analyse what’s trending — from viral handbag styles to colour palettes — and design complementary jewellery to match,” explained Cheah.
“Our goal is to capture the customer’s taste while maintaining the look, feel, and quality of real gold.”

Earning Trust in the Digital Age

Selling jewellery online presents unique challenges, especially in establishing authenticity and customer confidence.
Golden Jaguar addresses this through high-quality product presentation and rigorous quality assurance.

“We ensure every detail — from photos to videos — reflects the true product. Customers make purchasing decisions based on what they see, so visuals and live demonstrations are crucial,” said Cheah.

Each piece undergoes testing to ensure its gold plating remains bright and tarnish-resistant, and the company adheres to ISO 9001 and SGS manufacturing standards to ensure quality consistency across all collections.

Designing for the Modern ASEAN Woman

Golden Jaguar’s main clientele are Malaysian women, particularly from the Malay community, who value elegant yet affordable luxury.

The brand’s growing presence in Thailand and plans for expansion across Southeast Asia reflect its cross-cultural appeal.

“We describe Golden Jaguar as ‘Youthful Luxury’ — stylish, attainable, and ideal for modern women,” said Cheah.

The Road Ahead

With operations now active in Thailand, Golden Jaguar is preparing to expand into Indonesia in 2026 through a franchise model.
While e-commerce remains at its core, the brand is also strengthening its physical retail presence by opening outlets in major shopping malls.

“We will continue strengthening our online ecosystem while scaling our offline franchise network,” Cheah said.
“Our next focus is enhancing packaging design and collaborating with lifestyle brands like Capybara to reach a wider audience.”

From its digital beginnings to regional acclaim, Golden Jaguar Jewellery exemplifies how a homegrown Malaysian brand, powered by digital strategy and creative innovation, can shine across borders — turning vision into victory.

About Golden Jaguar Jewellery

Established over a decade ago, Golden Jaguar Jewellery is Malaysia’s leading 24K gold-plated jewellery brand, renowned for its fusion of style, craftsmanship, and affordability. The brand is owned by Golden Jaguar Sdn. Bhd., with an expanding presence in ASEAN markets through e-commerce and retail partnerships. Golden Jaguar offers over 1,000 products, including necklaces, bracelets, earrings, and statement accessories, designed to bring accessible luxury to every woman.

Tastefully Malaysia Receives ASEAN Records Recognition for Highest Total Number of Visitors Across a Series of Food Expos

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Tastefully Malaysia Receives ASEAN Records Recognition for Highest Total Number of Visitors Across a Series of Food Expos

ASEAN Records proudly recognises Tastefully Malaysia Sdn Bhd and its founder Esther Fong for achieving an extraordinary milestone in the regional events industry with the official title: “Highest Total Number of Visitors Across a Series of Food Expos (Over 1.6 Million Visitors Across 16 Events Held from November 2024 to November 2025)”

Celebrating Culinary Culture and Regional Unity

This recognition honours Tastefully Malaysia’s remarkable contribution to promoting culinary heritage, entrepreneurship, and cross-cultural exchange through its nationwide series of food exhibitions.
Over the course of a single year, 16 major events were successfully organised across multiple Malaysian states, drawing more than 1.6 million visitors — a record-breaking turnout that reaffirms Malaysia’s position as a leading hub for food innovation and hospitality in ASEAN.

Founder Esther Fong expressed her gratitude upon receiving the recognition:

“This achievement reflects the passion and resilience of our exhibitors, partners, and visitors who continue to support local food entrepreneurs and celebrate Malaysia’s diverse culinary identity. We are proud to share this success with everyone who made Tastefully a household name in the food-expo scene.”

Empowering Entrepreneurs and Promoting ASEAN Flavours

Since its inception, Tastefully Malaysia has served as a powerful platform connecting local SMEs, F&B brands, and regional distributors. The expos not only spotlight homegrown delicacies but also create opportunities for small businesses to expand into ASEAN markets, fostering regional collaboration and economic growth.

About Tastefully Malaysia Sdn Bhd

Founded by Esther Fong, Tastefully Malaysia is one of the nation’s most established event organisers in the food and beverage sector. With a mission to bridge culinary passion and business growth, the company continues to redefine the exhibition landscape — inspiring millions of visitors to explore, experience, and enjoy ASEAN’s diverse flavours.

Charmaine Lim Yee Sim Makes History at South West Aerial Championship 2021 — Recognised by ASEAN Records

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Charmaine Lim Yee Sim Makes History at South West Aerial Championship 2021 — Recognised by ASEAN Records

In a landmark achievement for the region’s aerial arts community, Malaysian aerial artist Charmaine Lim Yee Sim has been officially certified by ASEAN Records for becoming the First Aerial Artist to Win Dual World-Level Titles in a Single Competition — earning both Overall Adult Champion and Aerial Hammock Solo Professional Champion at the 2021 South West Aerial Championship held in Britain.

The 2021 championship brought together elite aerialists from across the globe, competing across multiple disciplines in one of the world’s most respected platforms for aerial performance. Charmaine’s exceptional artistry, technical mastery, and creative choreography distinguished her performance, leading to a historic double victory — a feat never before achieved by a Southeast Asian performer.

This recognition by ASEAN Records marks a defining moment for Malaysia and the wider ASEAN performing arts scene, celebrating Charmaine Lim’s success as a milestone in regional creative excellence.

“My journey has been one of passion, persistence, and belief,” said Charmaine Lim Yee Sim.
“Winning both titles at an international competition was already a dream come true — but being recognised by ASEAN Records makes this achievement even more meaningful. I hope my story inspires more Southeast Asian artists to take flight — literally and figuratively.”

About ASEAN Records

ASEAN Records is the officially recognised record-keeping body for the ASEAN region, established with consent from the ASEAN Secretariat. Its creation followed over a year of evaluation and consultations among ASEAN member states — symbolising its official legitimacy as a regional platform dedicated to celebrating measurable excellence across Southeast Asia.

Through its recognition and certification programmes, ASEAN Records shines a spotlight on exceptional achievements by individuals, organisations, and enterprises that set new benchmarks in their respective fields — from innovation and entrepreneurship to arts, culture, and social impact.

Inspiring the Next Generation

Charmaine Lim Yee Sim’s recognition represents more than an individual triumph — it signifies the growing presence of Southeast Asia in the global performing arts landscape.

Her success not only elevates Malaysia’s standing in international creative circles but also encourages aspiring performers throughout ASEAN to pursue their passion with courage and confidence.

ASEAN Records remains committed to documenting and celebrating such stories — proof that Southeast Asia’s talents can, and do, soar on the world stage.

De Angels Recognised by ASEAN Records for Longest-Running Disability-Inclusive Charity Initiative

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De Angels Recognised by ASEAN Records for Longest-Running Disability-Inclusive Charity Initiative

De Angels Event Management, founded and led by Bibi Chang, has been officially recognised by ASEAN Records for achieving the milestone title: “Longest-Running Annual Disability-Inclusive Charity Initiatives, Including a Fashion Runway Series with the Largest OKU and Cross-Community Participation, Founded and Led by an OKU since 2016.”

Over the past decade, Bibi Chang’s Shape Me Up series has united persons with disabilities (OKU), volunteers, designers, and members of the public in a historic celebration of inclusivity, empowerment, and compassion — making it Malaysia’s first and only long-running charity event of its kind.

A Journey of Empowerment and Inclusion (2016–2025)

The inaugural Inclusivity Charity Fashion Show (2016) featured a groundbreaking lineup of elderly participants, orphans, transgender individuals, HIV-positive persons, and five OKU models — setting the foundation for a decade-long movement for inclusive empowerment.

Highlights over the years include:

  • 2017 – “The Sky’s The Limit”: 18 orphans, 15 OKU, and 5 local artists took to the runway.
  • 2018 – Asia Spinal Cord Injury Beauty & Warrior Pageant (Taiwan): 7 Malaysians with spinal cord injuries represented the nation alongside 7 volunteers.
  • 2019 – “NOW D’Greatest Show”: 20 children with cerebral palsy walked the runway with volunteers’ support.
  • 2020–2023 – Community Relief Efforts: During the pandemic and floods, De Angels led food and aid distributions to OKU homes, including Sri Muda, Shah Alam (2021).
  • 2021 – “Love & Care 50 Mother’s Day Campaign”: 1,000 gift sets were sold, employing single mothers, dialysis patients, and OKU individuals.
  • 2022 – Christmas Gift Campaign: Benefited 15 single mothers with financial aid.
  • 2023 – Wesak Day Rice Distribution: 1,000 food packs distributed by children volunteers.
  • 2024 – Vegetarian Meal & Mooncake Drive: Provided meals to underprivileged families.
  • 2025 – “Shape Me Up” Disability Runway Show: The grandest edition yet — featuring OKU models, Malaysian artists, and community ambassadors in a celebration of confidence and solidarity
“Shape Me Up is not just a show — it’s a movement,” said Bibi Chang, Founder and OKU advocate.
“As an OKU myself, I wanted to build a platform where every individual, regardless of ability, can shine. This recognition belongs to every participant, volunteer, and supporter who believes that inclusivity is not a concept — it’s a community.”

A First in ASEAN’s Event and Charity Landscape

The ASEAN Records recognition highlights De Angels’ pioneering role in promoting diversity, accessibility, and social inclusion through creative events.

Unlike conventional charity galas, Shape Me Up integrates art, fashion, and performance as instruments of awareness and empowerment — with each show curated by OKU-led teams and supported by cross-community collaborations.

This recognition marks a new chapter in ASEAN’s disability advocacy and creative industries, reinforcing Malaysia’s leadership in inclusive event management.

About De Angels Event Management

Founded by Bibi Chang, De Angels Event Management is a Malaysian social enterprise dedicated to organising inclusive, charitable, and empowering events. Through its flagship programme Shape Me Up, the company champions disability inclusion, women’s empowerment, and youth participation across multiple creative industries — redefining how fashion and charity intersect with purpose.

Mark & Pinky Officially Recognised by ASEAN Records and ASIA Records for Record-Breaking Costume-Change Illusion

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Mark & Pinky Officially Recognised by ASEAN Records and ASIA Records for Record-Breaking Costume-Change Illusion

In Internationally acclaimed illusionist duo Mark & Pinky have been officially recognised by ASIA Records and ASEAN Records for achieving an extraordinary milestone in stage magic: “Most Costume Change Illusions Performed in 55 Seconds – 30 Transformations”

Performing live before a spellbound audience, Mark & Pinky stunned the world by completing 30 costume changes in just 55 seconds — a feat of precision, timing and artistry that redefines global standards for quick-change illusions

A Legacy of Innovation and Excellence

With a track record of international awards — including the Merlin Award and Guinness World Records titles — Mark & Pinky have long been at the forefront of illusion artistry. Their latest milestone builds upon years of reinvention, technical precision and global stage presence.

Their act blends theatrical flair, dance, timing and wardrobe engineering with seamless transitions, delivering not just spectacle—but a new standard in performance entertainment.

What’s Next?

Following this landmark achievement, Mark & Pinky plan to expand their act, integrating digital visuals, interactive audience elements and regional touring across ASEAN. Their ambition? To bring world-class illusion entertainment out of Malaysia and into major capitals across Southeast Asia.

“We’re honoured to lead this moment—and we’re committed to raising the bar further,” added the duo.

About Mark & Pinky

Mark & Pinky, powered by Vivas Magic Entertainment, are Malaysia’s internationally acclaimed illusionist duo. Known for their quick-change mastery, grand illusions and corporate entertainment expertise, they have performed across Asia and earned multiple records and accolades.

Dessini Officially Recognised by ASEAN Records for Highest Number of Cookware Units Sold in a Year

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Dessini Officially Recognised by ASEAN Records for Highest Number of Cookware Units Sold in a Year

Homegrown Malaysian brand Dessini, under its parent company Chiwawa Asia Sdn. Bhd., has been officially recognised by ASEAN Records for achieving a groundbreaking milestone in the region’s household goods industry: Highest Number of Cookware Units Sold in a Year

The recognition honours Dessini’s achievement for its exceptional cookware sales performance, with 1,919,980 units sold between September 2024 and August 2025 — including 327,297 cookware sets across 2,030 product variants.

This milestone reflects Malaysia’s growing prominence in the manufacturing and e-commerce sectors, and highlights Dessini’s leadership in delivering quality, innovation, and affordability to households across the region.

A Malaysian Brand That Brings Global Quality Home

Founded with a simple yet powerful mission — “To Bring Quality Closer to Every Home” — Dessini has become one of Malaysia’s most trusted kitchenware brands. Known for its balance of performance, style, and affordability, Dessini continues to elevate the everyday cooking experience for families across the country.

In 2025, the brand’s remarkable sales performance set a new benchmark for the local kitchenware industry, solidifying its position as a household name synonymous with reliability and value.

The Power of Chiwawa Asia’s E-Commerce Ecosystem

As the driving force behind Dessini’s growth, Chiwawa Asia has built one of Malaysia’s most successful e-commerce ecosystems — connecting manufacturers, retailers, and consumers through a fully integrated digital and physical retail network.

By combining online platforms such as Shopee, TikTok Shop, and Lazada with strong offline partnerships and nationwide retail activations, Chiwawa Asia ensures that Dessini’s products are accessible to every corner of Malaysia.

“We listen to what Malaysian families need — practical, durable, and affordable cookware — and we deliver products that meet those needs without compromise.”
“This recognition represents the hard work of our team and the loyalty of our customers,” said Miki Yap from Chiwawa Asia.

Commitment to Innovation and Sustainability

Dessini’s growth is anchored in continuous product innovation. The brand’s flagship 12-Piece Premium Non-Stick Cookware Set remains one of its top sellers, praised for its advanced heat distribution, durable non-stick coating, ergonomic design, and elegant appearance.

In addition, Dessini is taking proactive steps toward environmental sustainability. Its cookware now uses PFOA-free coatings, and all packaging has transitioned to recyclable cardboard materials, reflecting the brand’s dedication to greener manufacturing practices.

Expanding Horizons Across ASEAN

With its record-breaking success in Malaysia, Chiwawa Asia is now expanding its regional footprint. The company aims to introduce Dessini to key ASEAN markets through strategic collaborations and product diversification — including smart kitchen appliances, home electronics, and premium beverage tools.

“Our ambition is clear — to make ‘Made in Malaysia’ a mark of world-class quality,” added the spokesperson.
“Through innovation and consistency, we want to establish Dessini as the most trusted kitchenware brand in Malaysia and a leading household name across Southeast Asia.”

About Chiwawa Asia

Chiwawa Asia is Malaysia’s leading e-commerce and digital distribution platform, offering a comprehensive range of consumer and industrial goods. Its integrated retail ecosystem empowers brands with logistics, marketing, and analytics solutions — helping them grow sustainably across Malaysia and the wider ASEAN region.

Dessini is one of the nation’s fastest-growing kitchenware brands, specialising in affordable, high-quality cookware and appliances designed for modern lifestyles. With over 2,000 product variants and a commitment to excellence, Dessini continues to bring convenience, performance, and style to kitchens across the region.