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ESIGET International Holdings Officially Recognised By ASEAN Records For First AI Yi-Jing Qi Men Dun Jia Time-Cipher Big Data Application Conference Series

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ESIGET International Holdings Officially Recognised By ASEAN Records For First AI Yi-Jing Qi Men Dun Jia Time-Cipher Big Data Application Conference Series

ESIGET International Holdings has been officially recognised by ASEAN Records for achieving a transformative milestone in knowledge innovation and cultural technology:“First AI Yi-Jing Qi Men Dun Jia Time-Cipher Big Data Application Conference Series”

The official recognition ceremony was held at Wisma Huazong, and the award was presented to Dato’ Dr Kenny Lew Chung Yuh, founder and visionary organiser of the conference series, for his leadership in bridging the ancient Chinese metaphysical systems of Yi-Jing (I-Ching) and Qi Men Dun Jia with cutting-edge AI and big data applications.

A Visionary Fusion of Tradition and Technology

This record-setting achievement marks the first regional initiative to elevate traditional Chinese wisdom into the realm of predictive analytics and strategic decision-making using artificial intelligence. ESIGET’s proprietary framework harnesses time-cipher principles rooted in Yi-Jing and Qi Men Dun Jia — transforming them into real-time big data models capable of:

  • Strategic time selection
  • Environmental forecasting
  • Business risk mitigation
  • Career and opportunity planning
  • Meta-level system planning for individuals and organisations

Through this innovation, ancient time-based metaphysical sciences are now made accessible and actionable for today’s enterprises, entrepreneurs, and decision-makers.

A Milestone of Cultural and Technological Harmony

The three-day event series — launched on 14 October 2025 and continuing through 16 October 2025 held at Wisma Huazong, the event gathered leaders and experts from technology, business, and cultural research sectors to witness the historic recognition. Organised by Dato’ Dr Kenny Lew Chung Yuh, the conference series showcased how AI-enhanced Yi-Jing and Qi Men Dun Jia methodologies can be applied to strategic time selection, environmental data analysis, and enterprise decision-making — harmonising ancient wisdom with modern computational power.

This recognition by ASEAN Records highlights ESIGET International Holdings’ role as a trailblazer in the convergence of cultural intelligence and digital innovation, representing a new frontier for knowledge integration in ASEAN and beyond.

“This moment represents a convergence of time-honoured intelligence and future-facing innovation,” said Dato’ Dr Kenny Lew, during the ceremony.
“With this system, we empower every business leader, policymaker, and household to make decisions in the right moment, with the right data, toward the right direction.”

A New Era of Strategic Living in ASEAN

This ASEAN Records recognition affirms Esiget International Holdings as a pioneer in cross-cultural AI development, redefining how traditional Eastern wisdom can guide modern digital societies. By fusing metaphysical knowledge with intelligent data modeling, ESIGET has created a scalable platform for timing-based strategic decision-making — applicable across personal growth, business intelligence, and national planning frameworks.

About Esiget International Holdings

Esiget International Holdings is an innovation-driven company at the forefront of AI-enhanced metaphysical applications, offering advanced tools for environmental analysis, personal destiny planning, and intelligent living systems. Guided by the deep principles of Yi-Jing and Qi Men Dun Jia, ESIGET transforms ancient philosophy into practical, science-aligned solutions for the modern world.

This historic ASEAN Records recognition is a landmark moment for cultural intelligence, data innovation, and spiritual technology in the ASEAN region and beyond.

Social Media Influencer CCY (Chin ChianYao) Recognised by ASEAN REcords for Most Multiracial Participation in a Rangoli Artwork Symbolising Cultural Unity

admin Art & Entertainment, Human Achievement, News
Social Media Influencer CCY (Chin ChianYao) Recognised by ASEAN REcords for Most Multiracial Participation in a Rangoli Artwork Symbolising Cultural Unity

ASEAN Records proudly recognises Chin ChianYao (CCY), renowned Malaysian social media influencer, for achieving the remarkable title: “Most Multiracial Participation in a Rangoli Artwork Symbolising Cultural Unity, Led by a Social Media Influencer.”

The official ASEAN Records certificate presentation took place on 11th October 2025 at 3:00 PM at MyTown Shopping Centre, Kuala Lumpur. This record celebrates a profound act of collaboration, creativity, and harmony — reflecting Malaysia’s vibrant multicultural spirit through the timeless and symbolic art of Rangoli, traditionally associated with Deepavali, the Festival of Lights.

A Celebration of Diversity, Harmony, and Light

Coinciding with the upcoming Deepavali celebrations on 20th October 2025, this achievement beautifully embodies the festival’s essence — the triumph of light over darkness and the unity of communities through colour, joy, and shared humanity.

The record-breaking initiative brought together participants from eight ethnic groups — Malay, Chinese, Indian, Kadazan Dusun, Iban, Russian, Eurasian, and Kenyah — all joining hands to create a breathtaking Rangoli masterpiece symbolising cultural harmony and friendship across Malaysia and ASEAN.

Guided by CCY’s leadership and artistic vision, the collaborative effort reflected the spirit of inclusivity, peace, and mutual respect. The intricate patterns and vivid colours expressed prosperity and unity — echoing the luminous message of Deepavali.

A Monumental Artwork of Colour and Collaboration

The large-scale Rangoli installation used over 1,400 kilograms of coloured rice in 16 distinct shades, resulting in two awe-inspiring masterpieces:

  • Artwork 1: 3.6m × 12m (43.2m²)
  • Artwork 2: 6m × 8m (48m²)
  • Total Area: 91.2m²

The creation began at 9:00 PM and was completed by 8:00 AM, spanning a total of 11 hours of artistic dedication and teamwork:

  • Artwork 1: 10:00 PM – 2:00 AM (4 hours)
  • Artwork 2: 3:45 AM – 7:00 AM (3 hours 15 minutes)

A total of 186 participants (Malay, Chinese, Indian, Kadazan Dusun, Iban, Russian, Eurasian, and Kenyah.) worked overnight to bring the artwork to life — a magnificent expression of Malaysia’s unity in diversity.

An Inspiring Milestone in ASEAN Cultural Collaboration

This recognition not only celebrates Malaysia’s multicultural heritage but also sets a meaningful benchmark for artistic and cultural collaboration across ASEAN.

  • Materials Used: 1,400 kg of coloured rice, 16 colours
  • Completed At: 8:00 AM

The achievement underscores the power of creative leadership in promoting ASEAN’s shared values of diversity, inclusivity, and community spirit.

Through CCY’s leadership, the Rangoli project stands as a landmark example of how art and cultural celebration can bridge communities and inspire harmony — one colour at a time.

ES Premium Honoured by ASEAN Records for the Highest-Valued Car Number Plate on a Test-Drive Vehicle

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ES Premium Honoured by ASEAN Records for the Highest-Valued Car Number Plate on a Test-Drive Vehicle

ES Premium Holdings, Malaysia’s leading distributor of luxury vehicles, has been officially recognised by ASEAN Records for achieving an extraordinary milestone in automotive prestige: Highest-Valued Car Number Plate on a Test-Drive Vehicle (Valued at RM488,000)

The prestigious ASEAN Records title was presented to Dato’ Fanny Yap, Director of ES Premium Holdings, during a recognition ceremony held at the Omoda Jaecoo 4S Flagship Centre in Glenmarie. The event gathered customers, industry partners, and automotive enthusiasts to celebrate a defining achievement in Malaysia’s evolving luxury car landscape.

Redefining the Luxury Test-Drive Experience

This remarkable recognition underscores ES Premium’s unwavering commitment to elevating the premium car ownership journey — beginning from the very first drive.

By assigning Malaysia’s most valuable number plate to a test-drive vehicle, ES Premium has reimagined what exclusivity means, turning a routine experience into an encounter with pure prestige.

The M2M number plate, displayed on a flagship Omoda Jaecoo model, brings the total valuation of the test-drive experience to over RM600,000 (Approx. USD140,000)— making it the most luxurious test-drive experience in ASEAN to date.

The Meaning Behind the “MM” Plate

The “MM” registration is part of the special “M_M” series introduced by JPJ (Malaysian Road Transport Department) to commemorate Malaysia Merdeka (National Day) in 2023.

Initially released as a patriotic series symbolising national unity and pride, the M_M plates quickly became some of the most sought-after vehicle registrations in the country. Following overwhelming demand, JPJ later released the remaining numbers via the MySikap portal for the public to acquire — a move that collectively generated over RM 20 million in bids nationwide.

Today, the MM series represents more than just a number plate; it has become a symbol of national heritage and modern prestige, linking Malaysian pride with automotive distinction.

A Symbol of Pride and Innovation

During the ceremony, Adric Wong, Dealer Principal of ES Premium Holdings, shared his appreciation:

“Being recognised by ASEAN Records for having the highest-valued number plate on a test-drive vehicle is a proud moment for our entire team. This milestone goes beyond numbers — it reflects our vision to elevate every customer touchpoint and redefine the meaning of premium service. We’re deeply grateful for the trust and support we’ve received over the years.”

About ES Premium Holdings

Based in Glenmarie, Selangor, ES Premium Holdings is an authorised 4S distributor for luxury automotive brands including Omoda and Jaecoo. The company has built its reputation on excellence — integrating advanced technology, precision engineering, and world-class customer care to deliver an unmatched motoring experience.

From personalised showroom consultations and exclusive test drives to attentive after-sales service and long-term ownership support, every interaction reflects the company’s enduring belief: “You Deserve the Best.” Find out more at https://es-premium.com/

HONOR Recognised By ASEAN Records For Top-Selling Mid-Range Smartphone Series

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HONOR Recognised By ASEAN Records For Top-Selling Mid-Range Smartphone Series


HONOR Technology (Malaysia) has been officially recognised by ASEAN Records for achieving a dominant market milestone in the mobile technology space: “Top-Selling Mid-Range Smartphone Series” (HONOR X9a, HONOR X9b, HONOR X9c — with 56% Market Share in Malaysia, as of September 2025)

ASEAN Records recognises the HONOR X9 Series as the most commercially successful mid-range smartphone lineup in the Malaysian market, affirming HONOR’s deep understanding of consumer needs, cutting-edge design innovation, and market-driven strategy.

The official ASEAN Records certificate was received by Tan Pei Ling, Head of Channel Sales at HONOR Malaysia, and Victor Yu, Marketing Director of HONOR Malaysia.

Market Leadership in the Mid-Range Segment

The HONOR X9 series — comprising the X9a, X9b, and the newly launched X9c — has collectively secured an impressive 56% share of Malaysia’s mid-range smartphone market, according to the latest sales data as of September 2025. This places HONOR well ahead of its competitors in a highly competitive segment.

Designed for performance, durability, and visual excellence, the X9 series stands out with its hallmark features:

  • Ultra-tough Curved AMOLED displays
  • Large-capacity batteries and fast-charging capabilities
  • Elegant design fused with powerful processors
  • Excellent camera performance for lifestyle users

These smartphones have become the go-to choice for Malaysians seeking premium experiences at accessible prices — reinforcing HONOR’s commitment to technology for all.

Why the HONOR X9 Series Stands Out

Each release in the X9 series has pushed boundaries in smartphone engineering and durability:

  • HONOR X9a: Featured the world’s first ultra-tough curved AMOLED screen in its category.
  • HONOR X9b: Introduced full-angle drop resistance and enhanced build quality.
  • HONOR X9c: Advanced scratch, shock, and water resistance technology.
  • HONOR X9d: Equipped with a “bulletproof” internal structure and IP69K water resistance, offering top-tier protection for everyday use.

These models deliver cinematic displays, all-day battery life, and flagship design — at mid-range prices, making them a top pick for users who value both style and substance.

A Local Milestone With Regional Significance

HONOR’s achievement reflects more than just sales — it signals a shift in regional consumer preference towards value-driven innovation. The X9 series has resonated especially well with the Malaysian mid-range market, known for its discerning, digitally connected consumers.

Receiving the ASEAN Records recognition is a proud milestone for HONOR Malaysia — placing the brand among ASEAN’s most impactful mobile technology leaders.

“The success of the X9 series belongs to every customer who believed in us, this is not only a recognition of our team’s hard work, but a celebration of the strong connection we’ve built with Malaysian consumers.” said Tan Pei Ling, Head of Channel Sales at HONOR Malaysia

About HONOR Technology (M) Sdn Bhd

HONOR Malaysia is a leading global smart device brand with a mission to create a new intelligent world for everyone through its powerful products and ecosystem. In Malaysia, the brand continues to grow rapidly with strong demand for its mid-range and flagship series, making it one of the most trusted names in the market.

ASEAN Records is proud to officially recognise HONOR Technology (Malaysia) for its outstanding performance in smartphone innovation and consumer leadership. The success of the HONOR X9 series marks an industry-defining moment in the region’s tech landscape. www.honor.com/my

VEE Berhad Recognised By ASEAN Records For Longest Extended Warranty Coverage For Intelligent-AI Home System

admin Building & Structure, News, Science & Technology
VEE Berhad Recognised By ASEAN Records For Longest Extended Warranty Coverage For Intelligent-AI Home System

VEE Berhad, a pioneering AI technology company specialising in Intelligent-AI Home, Building, and City systems, has been officially recognised by ASEAN Records for achieving the prestigious milestone: “Longest Extended Warranty Coverage for Intelligent-AI Home System (With Option of: Extended 10-Years Warranty, Extended 20-Years Warranty, and Extended Lifetime Warranty).”

The recognition was proudly received by Mr. Pierre Gan, founder of VEE Berhad, and witnessed by YB Tuan Ng Sze Han, Selangor State Executive Councillor for Investment, Trade and Mobility, and YB Lim Lip Eng, Member of Parliament for Kepong.

Setting a New Benchmark in Smart Living Assurance

The ASEAN Records recognition was formally presented during the 5th Selangor International Business Summit (SIBS) – SPARK Selangor 2025, held at the Kuala Lumpur Convention Centre (KLCC) on the second day of the event.

This milestone underscores VEE Berhad’s leadership in AI technology and its unwavering commitment to long-term customer assurance through intelligent system reliability, product excellence, and post-installation trust.

As the first AI solutions provider in ASEAN to offer multi-tier extended warranty coverage — ranging from 10 years to 20 years, and even lifetime protection — VEE Berhad redefines what it means to deliver confidence in smart living. This achievement represents a powerful pledge to customers: that innovation, durability, and peace of mind can coexist in one ecosystem.

Strengthening Collaboration Through MoU Signing

During the same event, VEE Berhad also inked a Memorandum of Understanding (MoU) with Port Klang Free Zone Sdn Bhd (PKFZ) and Q Centre Management Sdn Bhd, marking a strategic collaboration that extends the company’s intelligent-AI expertise beyond residential environments.

This partnership will lead to the development of Malaysia’s first Intelligent-AI Centralised Labour Quarters (CLQ) at PKFZ, a pioneering project that integrates AI prediction, facial recognition, and intelligent building systems to elevate the safety, efficiency, and sustainability of workforce accommodation.

The collaboration demonstrates VEE Berhad’s forward-looking approach in shaping Malaysia’s next generation of smart infrastructure — moving seamlessly from smart homes to smart buildings and, ultimately, to smart cities.

A Vision for Intelligent ASEAN Living

With this ASEAN Records recognition, VEE Berhad continues to solidify its position as a trailblazer in AI-driven innovation across the region. The company’s multi-tier warranty offering stands as a testament to its philosophy of “innovation with assurance” — ensuring that every smart solution is backed by long-term reliability and service excellence.

“This recognition reflects our unwavering belief that the future of ASEAN living is not just smart — it must also be secure, supported, and sustainable,” said Pierre Gan, founder of VEE Berhad.

Driven by its mission to empower smarter, safer, and more sustainable lifestyles through advanced AI technologies, VEE Berhad remains dedicated to creating a fully interconnected future — one where homes, buildings, and entire cities are designed to enhance human life through intelligence, foresight, and care. Learn more about VEE Berhad and its Intelligent-AI innovations at: www.vee.com.my

11,520 Drummers Unite in Penang for Historic ASEAN Records Breaking Performance

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11,520 Drummers Unite in Penang for Historic ASEAN Records Breaking Performance

In a breathtaking display of rhythm, unity, and cultural harmony, Pertubuhan Penyelidikan Kebudayaan dan Kesenian Bai Shi Yin, in collaboration with Auto-City Group, Yayasan Sakti, BSY R&D, Oriental Drums (International), and BSY Cultural Arts, has been officially recognised by ASEAN Records for the extraordinary milestone: “Largest Simultaneous Performance of Oriental Drums, Malay Drums, Indian Drums, and Resonant Objects as Drums.”

This landmark event took place at Stadium Batu Kawan, Penang, where a staggering 11,520 drummers gathered in unified rhythm — transcending tradition, age, and background to create a powerful moment of sound and soul.

An Unforgettable Tapestry of Drumming Traditions

The historic performance brought together a rich and diverse array of percussion instruments and drumming traditions, including:

  • Malay Kompang Drums
  • Oriental Drums
  • Indian Traditional Drums
  • Golden Drums, Red Drums, African Drums, Japanese Taiko Drums
  • Wellness Drums, Hand Drums, Family Drums
  • Chinese Drums, performed using originally composed Chinese Drum Scores by Bai Shiyin

This awe-inspiring ensemble not only demonstrated the musical diversity of ASEAN, but also showcased the unifying power of rhythm to connect cultures, generations, and communities through a single shared beat.

Official Remarks: A Vision for Cultural Collaboration

In his official address, Penang Chief Minister YAB Chow Kon Yeow expressed pride in Penang hosting this ASEAN-scale achievement:

“This is more than just a record. It is a profound reflection of Penang’s cultural inclusiveness and Malaysia’s ability to lead in meaningful, multicultural celebrations. I congratulate the organisers and all 10,000 participants who made this historic moment possible.”

About the Chinese Drum Scores by Bai Shiyin

A central element of the event was the performance of Chinese Drums using custom-created drum scores developed by Bai Shiyin — a globally respected scientist, moral educator, and innovator in Eastern life sciences.

Recognised as the first permanent ambassador of the Malaysian Technology Inventors Association and one of the Top Ten Role Models among Global Chinese, Bai Shiyin shared her vision during the event’s press conference:

“Drumming should not be a performance reserved for the few, but a joyful, healing, and empowering experience that belongs to everyone.”

Her Chinese Drum Scores are simple, inclusive, and accessible — designed to be learned by anyone regardless of age, ability, or background. More than just a music method, the scores aim to:

  • Reduce time spent on video games among youth
  • Spread joy and energy, especially to the elderly
  • Promote mental wellness, helping individuals overcome anxiety and fear post-pandemic
  • Encourage participation from children with special needs
  • Cultivate teamwork, discipline, and character education through the World Harmony Drum initiative

The Impact of Rhythm: Drumming With Purpose

Teachers and community leaders who have adopted Bai Shiyin’s method have reported transformative outcomes:

  • Improved student discipline
  • Peaceful conflict resolution in schools
  • Stronger focus, creativity, and collaboration among children
  • Greater sense of inclusion and belonging across communities

Through this 11,520-strong performance, the organisers demonstrated how music and rhythm can be powerful tools for cultural diplomacy, emotional healing, and social progress.

A Cultural Milestone for the ASEAN Region

The success of this record-breaking event lies not just in numbers, but in the deeply human values it represents: unity in diversity, cultural pride, and the universal language of music.

By bridging Malay, Indian, Chinese, Japanese, African, and other percussion traditions, the event sent a powerful message of harmony, resilience, and hope — especially important in the post-pandemic era.

The 11,520-drummer performance is not just a world-class spectacle. It is a living symbol of what can be achieved when art, purpose, and people come together.

Prof. Dr. Hiew Boon Thong Officially Recognised By ASEAN Records As First Retired Senior Police Officer To Obtain The Most Doctorate Degrees

admin Human Achievement, News
Prof. Dr. Hiew Boon Thong Officially Recognised By ASEAN Records As First Retired Senior Police Officer To Obtain The Most Doctorate Degrees

ASEAN Records is proud to recognise Prof. Dr. Hiew Boon Thong, a distinguished academic and retired senior police officer, for achieving an extraordinary regional milestone: “First Retired Senior Police Officer to Obtain the Most Doctorate Degrees (20, Earned and Honorary)”

A Pioneering Milestone in Education and Public Service

The official certificate presentation ceremony was held on 20 September 2025, in honour of Prof. Dr. Hiew’s outstanding contributions to scholarship and lifelong learning.

With a total of 20 doctorate degrees, earned and honorary, across diverse fields such as Business Administration, Humanities, Law, Buddhist Studies, and Strategic Leadership, Prof. Dr. Hiew has broken conventional boundaries — proving that age and retirement are no barriers to academic excellence.

His record is not only a personal triumph, but a symbol of dedication and resilience that inspires police officers, public servants, and retirees across ASEAN to pursue education beyond service.

A Scholar With a Spirit of Service

Prof. Dr. Hiew served the Royal Malaysia Police (PDRM) for over 36 years, retiring as an Assistant Superintendent of Police (ASP). Known for his integrity, discipline, and leadership, he exemplified public service at the highest level. Following his retirement, he embraced a new journey: pursuing academic growth as a lifelong learner.

In his own words:

“Education does not end with retirement — it is the beginning of a new chapter of growth. I hope my journey shows that with dedication, discipline, and passion for learning, anyone can continue to achieve, regardless of age or background. This recognition is not only mine, but belongs to every officer, retiree, and lifelong learner who dares to dream bigger.”

A Record of Distinguished Scholarship

Among the 20 doctorate titles conferred to Prof. Dr. Hiew are:

  • Doctor of Philosophy (TTIU)
  • Doctor of Business Administration – Marketing Management (SIMA)
  • Doctor of Philosophy in Business Management (Rushford Business School)
  • Professional Doctorate in Humanities (Atlas American University)
  • Honorary Doctorate in Strategic Management (CIMS)
  • Doctor of Law (ESLBA)
  • Doctorate in Buddhist Studies (EIU-Paris)
  • Doctor of Strategic Leadership (American Management University)
  • Doctor of Business Management (American University of Business & Social Sciences)
  • …and many more

A Legacy for Future Generations

Prof. Dr. Hiew Boon Thong now stands proudly in the ASEAN Records, joining an elite group of individuals and institutions whose contributions have shaped regional excellence in education, innovation, culture, and leadership.

ASEAN Records congratulates Prof. Dr. Hiew on this unparalleled achievement — a shining example that lifelong learning knows no boundaries, and that the pursuit of knowledge can redefine what it means to serve.

Neon+ Sets ASEAN Records For Highest Monthly Sales Of Wireless All-In-One Portable Smart Projector

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Neon+ Sets ASEAN Records For Highest Monthly Sales Of Wireless All-In-One Portable Smart Projector

ES Producation, the company behind Malaysia’s rising tech brand Neon+, has been officially recognised by ASEAN Records for achieving a significant industry milestone: Highest Monthly Sales Generated by a Single Wireless All-in-One Portable Smart Projector Featuring Integrated WPS, Custom Rechargeable Power Bank, and 2-Year Guarantee (RM1,413,000 in May 2025)

Market Innovation in Portable Wireless Projection

This record celebrates the exceptional success of Neon+’s flagship all-in-one smart projector — a sleek, wireless, portable solution designed for the modern era of mobile work, digital learning, and flexible presentations.

The device features an integrated Wireless Presentation System (WPS), a custom rechargeable power bank, and a 2-year guarantee, setting it apart from traditional projectors in both function and reliability. With plug-and-play capability, long battery life, and ultra-compact design, the product has resonated with educators, business professionals, and tech-forward consumers across ASEAN.

In just one month, Neon+ sold 372 units, generating over RM1.41 million in sales — a remarkable feat for a local technology brand and a clear reflection of rising demand for mobility-first presentation tools in the region.

A Vision Backed by Innovation

Kelvin Kho, Chief Executive Officer of ES Producation, shared:

“This record represents more than sales — it validates our mission to design user-centric technology that empowers people to present, connect, and share ideas anytime, anywhere. Neon+ is built for the next generation of tech users, and we’re proud to be leading this movement from Malaysia.”

About Neon+ by ES Producation

Neon+ is a next-generation smart technology brand under ES Producation, a Malaysian company focused on wireless projection, smart presentation tools, and portable tech innovation. Since its founding, the company has grown through its dedication to combining design-forward aesthetics with functional engineering, addressing the needs of mobile professionals, hybrid learners, and digital lifestyle users.Neon+ continues to push the boundaries of presentation tech in ASEAN, redefining how users interact with screens — no cables, no limits. Learn more at: https://neonplus.com.my

Eco-Shop Recognised For Largest Corporate CSR Carnival Supporting Underprivileged Communities

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Eco-Shop Recognised For Largest Corporate CSR Carnival Supporting Underprivileged Communities

In a heartwarming show of unity, compassion, and community care, Eco-Shop, one of Malaysia’s leading retail brands, has been officially recognised by ASEAN Records for setting a significant regional milestone: “Largest Corporate CSR Charity Carnival Distributing Meals and Stationery to Underprivileged Communities” A total of 677 beneficiaries, involving 88 staff, with a total of 924 attendees nationwide.

Held in conjunction with Malaysia Day, this milestone was achieved through Eco-Shop’s largest community outreach to date — the “Satu Senyuman, Seribu Makna” campaign — culminating in a vibrant charity carnival on 20 September 2025 at MAEPS Serdang.

A Milestone of Heart-Driven Impact

This historic achievement was honoured during Eco-Shop’s 13th Anniversary Merdeka Celebration, themed “Satu Senyuman, Seribu Makna” (One Smile, A Thousand Meanings) — a nationwide campaign dedicated to delivering joy, compassion, and tangible support to communities in need.

The prestigious recognition was officially presented during a special ceremony at MAEPS, Serdang, , and received on behalf of the company by Jessica Ng, CEO & Executive Director of Eco-Shop Marketing Berhad and witnessed by Mohamad Naim, Assistant Manager PR & Comm of Yayasan Budimas.

A Smile That Changed Thousands of Lives

Organised in collaboration with the Budimas Charitable Foundation, the celebration brought together over 1,000 participants, including children and caretakers from charity homes across Malaysia. It was more than just a festive gathering — it was a declaration of Eco-Shop’s purpose-led mission: to uplift lives and build a culture of community care.

Through nationwide outreach in the months leading up to the event, the campaign distributed essential stationery kits, meals, and joy to underprivileged children, uniting 88 Eco-Shop staff members in a series of on-ground activations held across multiple states.

The carnival itself featured cultural performances, food distribution, fun games, and deeply inspiring sharing sessions — including appearances by Che Sayang and Chef Jia Le, two beloved local personalities who brought laughter, warmth, and hope to the event.

“One Smile, A Thousand Meanings”

“This campaign was never about how big the event could be, but how deeply it could resonate with the people we serve,” shared Jessica Ng during the ceremony.

“This campaign was never about how big the event could be, but how deeply it could resonate with the people we serve,” shared by Jessica Ng, CEO & Executive Director of Eco-Shop Marketing

From the stirring opening performances to inspiring stories shared by partners and beneficiaries, the celebration embodied Eco-Shop’s mission of creating lasting impact beyond commerce.

13 Years of Growth, Purpose, and Giving Back

Since its founding in 2011, Eco-Shop has grown from a single value outlet into a trusted retail name with over 380 outlets nationwide. Built on the pillars of affordability, accessibility, and sustainability, the brand has remained deeply rooted in the communities it serves.

Eco-Shop has stood as a testament to the visionary foresight of Dato’ Sri Lee Kar Whatt. This extraordinary venture, which took root in Jementah, Johor, has significantly reshaped the convenience shopping landscape, serving as a testament to the enduring impact of high living costs. What truly distinguishes Eco-Shop is its steadfast commitment to affordability – with a humble starting price of RM2.60 and now with more than 380 stores in Malaysia (as of July 2025), this retail haven offers a variety of products, allowing every Malaysian household to obtain daily necessities without the weight of extravagant costs.

Eco-Shop’s vision is to be Malaysia’s leading ultra-affordable household retailer, driving positive change within our community. This aligns seamlessly with the company’s mission of offering affordable daily essentials for all. In line with this mission, Eco-Shop’s loyalty app, boasting over 2 million members, rewards customers with exclusive benefits, further enhancing their shopping experience.

The “Satu Senyuman, Seribu Makna” campaign represents a powerful reminder that retail can be more than transactions — it can be a movement of kindness. As Eco-Shop looks to the future, this record stands as a symbol of the brand’s heart-led leadership in the ASEAN region. Learn more: www.eco-shop.com.my

Great Malaysia Ai Hackathon Officially Recognised By ASEAN Records For Largest On-site AI Hackathon

admin Education, News, Science & Technology
Great Malaysia Ai Hackathon Officially Recognised By ASEAN Records For Largest On-site AI Hackathon

The Great Malaysia AI Hackathon, a groundbreaking initiative uniting academia and industry, has been officially recognised by ASEAN Records for achieving the milestone as the Largest On-Site AI Hackathon Organised by Academia and Industry (Consisting of 1,547 University Students and 194 Industry Professionals; Overall 1,741 Total Registered Participants; 20 Industry Mentors Engaged; and RM110,000 Total Prize Pool).

A Milestone for Malaysia’s AI Leadership

Organised in collaboration with Asia Pacific University of Technology and Innovation (APU), Malaysia Digital Economy Corporation (MDEC), and supported by Amazon Web Services (AWS), this achievement marks a major milestone in Malaysia’s growing leadership in Artificial Intelligence (AI) innovation, talent development, and global recognition.

The hackathon drew an extraordinary 1,741 registered participants, including 1,547 university students and 194 industry professionals, all guided by 20 industry mentors. With a RM110,000 total prize pool, the event became a vibrant platform for innovative ideas, cutting-edge AI applications, and collaboration between academia and industry.

Ministerial Vision & Responsible Innovation

Held at the APU campus, the hackathon was witnessed by YB Gobind Singh Deo, Minister of Digital Malaysia, who emphasised the importance of balancing AI innovation with robust governance:

“We can emphasise that Malaysia not only has the infrastructure but also the educational expertise and student talent to position the country as a hub for AI education.”

“While we build infrastructure and encourage AI innovation, we must also establish robust frameworks like the proposed Data Commission to safeguard our citizens’ data and ensure digital trust. Events like the Great Malaysia AI Hackathon bring together the brightest minds under secure and ethical guidelines. That is how Malaysia secures its digital future.”

About the Organisers and Partners

Asia Pacific University of Technology and Innovation (APU)
APU is one of Malaysia’s premier private universities, globally recognised for its strong emphasis on digital and technology education. With industry-driven programmes, world-class facilities, and international partnerships, APU continues to be a hub for nurturing future-ready graduates in AI, computer science, engineering, and beyond.

Malaysia Digital Economy Corporation (MDEC)
MDEC is the lead agency driving Malaysia’s digital economy forward. By championing innovation, digital adoption, and talent development, MDEC plays a central role in advancing Malaysia’s competitiveness in emerging technologies such as AI, blockchain, and digital trade.

Amazon Web Services (AWS)
As a global leader in cloud computing, AWS provides the infrastructure, AI services, and innovation ecosystem that power digital transformation worldwide. Its partnership in the Great Malaysia AI Hackathon underscores AWS’s commitment to supporting talent development and fostering AI-driven solutions in Malaysia and ASEAN.

What This Means Going Forward

  • Proof of Capability: Malaysia is capable of hosting large-scale AI events that unite academia and industry at regional levels.
  • Education Strength: Reinforces Malaysia’s strong AI academic foundations, supported by strategic government policy.
  • Benchmark for ASEAN: Sets a new standard for future hackathons in scale, mentorship engagement, and prize incentives.

What This Means Going Forward

Proof of Capability: Malaysia is capable of hosting large-scale AI events that unite academia and industry at regional levels.

Education Strength: Reinforces Malaysia’s strong AI academic foundations, supported by strategic government policy.

Benchmark for ASEAN: Sets a new standard for future hackathons in scale, mentorship engagement, and prize incentives.