ASEAN Records is proud to officially recognise Herbal Farmer for achieving a significant milestone in the modern traditional Chinese medicine (TCM) and wellness sector as the: Most Sold Avocado Multigrain Functional Wellness Beverage by a Modern TCM Retail Brand (249,354 units of 500g packs sold from 2019–2025, equivalent to 4,155,900 sachet servings).
This recognition highlights Herbal Farmer’s success in translating traditional Chinese wellness principles into modern, functional nutrition products that resonate strongly with today’s health-conscious consumers.
Redefining Modern TCM Through Functional Wellness Innovation
Herbal Farmer is a modern TCM retail brand dedicated to translating traditional Chinese wellness principles into practical, everyday nutrition for contemporary lifestyles. The brand focuses on developing functional wellness solutions that are simple, safe, and designed for long-term daily consumption.
The Avocado Multigrain Functional Wellness Beverage exemplifies this philosophy by combining avocado with a carefully formulated blend of multigrains—bridging traditional wellness concepts with modern nutritional needs. Designed as a daily staple rather than an occasional supplement, the beverage supports consistency in wellness routines, reflecting how modern consumers increasingly value sustainable, long-term health habits.
The ASEAN Records recognition represents an estimated 4,155,900 standard servings consumed over six consecutive years, reflecting strong and sustained consumer demand. Beyond sales volume, the record highlights the growing role of functional multigrain beverages in modern wellness practices, where daily nutrition, reliability, and consistency are central to maintaining overall wellbeing.
As a modern TCM retail brand, Herbal Farmer believes that wellness should move beyond short-term trends and become part of everyday life. This milestone affirms the brand’s ongoing commitment to modernising TCM wellness—making it accessible, relevant, and seamlessly integrated into the routines of today’s consumers.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 18 December 2025 at Pavilion Bukit Jalil, Kuala Lumpur, during the ASEAN Records 7th Gather of Achievers, marking the formal recognition of Herbal Farmer’s record achievement.
The milestone was subsequently represented on 17 January 2026 at Sunway Velocity, providing an additional platform to commemorate the achievement and highlight Herbal Farmer’s continued growth in the modern wellness sector.
The recognition was received on stage by Teo Chin Hong, Chief Executive Officer of Herbal Farmer, and was witnessed by Samuel Lee Thai Hung, Deputy Director General (Promotions II) of Tourism Malaysia, acknowledging the brand’s success in scaling a functional wellness beverage that has gained widespread and sustained consumer acceptance over multiple years, while underscoring the national significance of promoting Malaysian wellness brands to both local and international audiences.
Voices of Leadership
Reflecting on the recognition, Teo Chin Hong, Chief Executive Officer of Herbal Farmer, shared:
“This ASEAN Records recognition is a testament to the dedication of our team and the trust our customers have placed in us over the years.
From the beginning, Herbal Farmer has been committed to redefining traditional Chinese medicine by making wellness simple, functional, and relevant to modern lifestyles. This milestone reinforces our belief that with the right balance of tradition, innovation, and quality, modern TCM can continue to grow and resonate with a new generation of consumers.”
About Herbal Farmer
Herbal Farmer was established in 2017 with the vision of modernising traditional Chinese medicine through a contemporary wellness approach. As a modern TCM retail brand, Herbal Farmer is dedicated to developing simple, safe, and functional wellness solutions that integrate traditional herbal wisdom into everyday life.
Today, Herbal Farmer offers a wide range of health-focused products, including functional multigrain beverages, herbal soup packs, foot soaks, and floral teas—empowering modern consumers to take proactive ownership of their daily wellness routines.
With a growing retail presence across Malaysia and a strong online platform, Herbal Farmer continues to bridge tradition and innovation, bringing modern TCM wellness closer to today’s lifestyle needs.
For more information, visit:
https://www.herbalfarmer.com.my/
