HONOR Technology (Malaysia) has been officially recognised by ASEAN Records for achieving a dominant market milestone in the mobile technology space: “Top-Selling Mid-Range Smartphone Series” (HONOR X9a, HONOR X9b, HONOR X9c — with 56% Market Share in Malaysia, as of September 2025)
ASEAN Records recognises the HONOR X9 Series as the most commercially successful mid-range smartphone lineup in the Malaysian market, affirming HONOR’s deep understanding of consumer needs, cutting-edge design innovation, and market-driven strategy.
The official ASEAN Records certificate was received by Tan Pei Ling, Head of Channel Sales at HONOR Malaysia, and Victor Yu, Marketing Director of HONOR Malaysia.
Market Leadership in the Mid-Range Segment
The HONOR X9 series — comprising the X9a, X9b, and the newly launched X9c — has collectively secured an impressive 56% share of Malaysia’s mid-range smartphone market, according to the latest sales data as of September 2025. This places HONOR well ahead of its competitors in a highly competitive segment.
Designed for performance, durability, and visual excellence, the X9 series stands out with its hallmark features:
- Ultra-tough Curved AMOLED displays
- Large-capacity batteries and fast-charging capabilities
- Elegant design fused with powerful processors
- Excellent camera performance for lifestyle users
These smartphones have become the go-to choice for Malaysians seeking premium experiences at accessible prices — reinforcing HONOR’s commitment to technology for all.
Why the HONOR X9 Series Stands Out
Each release in the X9 series has pushed boundaries in smartphone engineering and durability:
- HONOR X9a: Featured the world’s first ultra-tough curved AMOLED screen in its category.
- HONOR X9b: Introduced full-angle drop resistance and enhanced build quality.
- HONOR X9c: Advanced scratch, shock, and water resistance technology.
- HONOR X9d: Equipped with a “bulletproof” internal structure and IP69K water resistance, offering top-tier protection for everyday use.
These models deliver cinematic displays, all-day battery life, and flagship design — at mid-range prices, making them a top pick for users who value both style and substance.
A Local Milestone With Regional Significance
HONOR’s achievement reflects more than just sales — it signals a shift in regional consumer preference towards value-driven innovation. The X9 series has resonated especially well with the Malaysian mid-range market, known for its discerning, digitally connected consumers.
Receiving the ASEAN Records recognition is a proud milestone for HONOR Malaysia — placing the brand among ASEAN’s most impactful mobile technology leaders.
About HONOR Technology (M) Sdn Bhd
HONOR Malaysia is a leading global smart device brand with a mission to create a new intelligent world for everyone through its powerful products and ecosystem. In Malaysia, the brand continues to grow rapidly with strong demand for its mid-range and flagship series, making it one of the most trusted names in the market.
ASEAN Records is proud to officially recognise HONOR Technology (Malaysia) for its outstanding performance in smartphone innovation and consumer leadership. The success of the HONOR X9 series marks an industry-defining moment in the region’s tech landscape. www.honor.com/my
