Claire Organics has officially been recognised by ASEAN Records for achieving two landmark achievements in the natural skincare and sustainability education space across Southeast Asia: First Natural Personal Care Brand Founded by a Certified Aromatherapist, with the Highest Soother Balm Sales Over Two Years (209,539 units sold between September 2023 – August 2025) Highest Number of KindBeauty Sustainability Workshops Organised Over Two Years (110 workshops conducted within the same period)
The dual recognitions were presented during Claire Organics’ 13th Anniversary Celebration, where founder Louise Chu received the ASEAN Records certificate and plaque in front of an enthusiastic audience of customers, collaborators, and sustainability advocates.
Pioneering KindBeauty and Natural Skincare Innovation
Founded in 2012, Claire Organics began when certified aromatherapist Louise Chu was inspired by her daughter Claire’s sensitive skin. Starting from her home kitchen, Louise crafted safe, natural personal care products—free from harsh chemicals—that quickly gained trust among families across Malaysia.
Today, the brand is recognised as a regional pioneer of KindBeauty—a philosophy that blends self-love, wellness, and environmental consciousness. Its flagship product, the Soother Balm, has become a household favourite, while its KindBeauty Workshops have educated thousands of people on eco-friendly living, natural skincare, and self-care practices.
Founder’s Remarks
During the ceremony, Louise Chu shared:
“This is more than just a recognition. It’s a reminder to stay true to our roots—to keep advocating for natural ingredients, sustainability, and wellness that nurtures both people and the planet. Every customer, every team member, and every supporter has been part of this journey, and I’m deeply grateful.”
About Claire Organics
Claire Organics is a Malaysian artisanal skincare brand dedicated to producing handmade, natural personal care products. Its product range includes cold-processed soaps, essential oils, lip balms, and herbal remedies—all crafted with safe, eco-friendly ingredients.
Beyond its product line, Claire Organics actively promotes sustainability by running bottle recycling programmes, plastic-free packaging initiatives, and educational workshops. Its mascot, “Avoovoo” the avocado, symbolises nourishment and kindness, embodying the brand’s mission to inspire health and eco-conscious lifestyles across ASEAN.
With these recognitions, Claire Organics officially joins the ASEAN Records Hall of Recognition, affirming its place as a leader in sustainable natural skincare and community-driven wellness education in Southeast Asia. For more information, visit: www.claire.my
