Shahrizal Mohamed Kamal, Executive Producer of The Alice Experiment, has been officially recognised by ASEAN Records for achieving the milestone of creating the First Fully AI-Generated All-Female Band with Original Music, Vocals & Personas.
The recognition was presented during the TAE (The Alice Experiment) Launch Party at Pitt Club, Kuala Lumpur, in front of a curated audience of innovators, creators, and media professionals. The ASEAN Records certificate presentation was witnessed by Khairy Jamaluddin, who graced the evening as a special guest.
Blending Artificial Intelligence and Creative Content Production
The Alice Experiment represents Southeast Asia’s first music band built entirely with artificial intelligence — featuring uniquely designed digital personas, AI-synthesized vocals, and fully original compositions. This record-setting achievement highlights the future of creative AI, demonstrating how technology can transform music, branding, and digital storytelling.
Shahrizal’s work positions Malaysia and ASEAN at the forefront of AI-powered entertainment and digital content innovation.
A Launch Event to Showcase AI’s Potential
The TAE Launch Party was designed to go beyond performance, serving as a platform to:
- Promote AI content creation services to brands, agencies, and creators.
- Raise awareness about commercial applications of AI in entertainment and media.
- Facilitate collaboration among investors, innovators, and creative industry leaders.
Guests enjoyed behind-the-scenes insights, AI-generated visuals, and interactive showcases on how AI-driven storytelling can be applied across industries such as advertising, marketing, and virtual influencer branding.
With this official listing, Shahrizal Mohamed Kamal enters the ASEAN Records, underscoring not only artistic achievement but also the establishment of a working model for AI creativity as a service.
This milestone highlights the region’s growing demand for AI-driven innovation and strengthens Malaysia’s role as a leader in digital creativity and entertainment technology.
