In a celebration of excellence and innovation in Southeast Asia’s tea industry, BEUTEA Holding Sdn Bhd has been officially recognised an ASEAN Record for: Most Jasmine Grape Tea Sold in One Year (1,029,121 Cups from 1 May 2024 to 30 April 2025)
This remarkable achievement was recognized during a formal ASEAN Records presentation held on 21 May 2025 at UOB Plaza. The event was attended by industry leaders, media representatives, and international guests, highlighting BEUTEA’s extraordinary contribution to the region’s modern tea culture.
Innovation, Popularity, and Purpose
Led by Executive Director Ms. Jess Wong and Operation Director Ms. Alice Wong, BEUTEA has emerged as a powerhouse in premium tea beverages. The brand’s bestselling Jasmine Grape Tea, known for its delicate floral aroma and refreshing sweetness, has captivated taste buds across Malaysia and beyond—resulting in over one million cups sold within just 12 months.
“This recognition reflects the love our customers have shown for our tea, and the dedication of our team who strive daily to deliver flavor, wellness, and consistency across all outlets,” said Ms. Jess Wong, Executive Director of BEUTEA.
BEUTEA Announces Strategic Expansion into Japan
In addition to its record-breaking milestone, BEUTEA proudly announced the signing of a strategic licensing partnership to bring the BEUTEA brand to Japan.
The MOU was signed between BEUTEA Holding Sdn Bhd and its Japanese partners Mr. Keisuke Ota and Mrs. Ota, marking the brand’s official entry into the Japanese market. The first BEUTEA Japan outlet is expected to open in Q3 2025, as part of an ambitious plan to launch over 100 stores nationwide in the coming years.
“Japan is a market that values tradition, craft, and authenticity—values that align perfectly with BEUTEA’s philosophy. We are excited to share our brand with Japanese consumers and grow this partnership with strong mutual vision,” added Mr. Ota, BEUTEA Japan Partner.
About BEUTEA Holding Sdn Bhd
BEUTEA is a modern tea lifestyle brand rooted in cultural heritage, wellness, and innovation. Known for its unique blends, aesthetic branding, and customer-focused experience, BEUTEA is rapidly expanding across ASEAN and internationally. From thoughtfully sourced ingredients to artisanal brewing methods, BEUTEA is redefining how people connect with tea.