Thong Bowl, the innovative Thai dining brand renowned for its bold culinary presentations, has been officially recognised by ASEAN Records for achieving the Most Super Bowl-Sized Thai Beef Noodle Bowls Sold in One Year, with an impressive 25,037 bowls sold between August 2024 and July 2025.
This remarkable achievement was celebrated in a grand event at Thong Bowl, IOI City Mall, Putrajaya, attended by VIP guests, food lovers, and media representatives. The record not only showcases the brand’s culinary mastery but also reflects the overwhelming response from both dine-in and online customers who have embraced this larger-than-life version of a beloved Thai classic.
A Culinary Innovation That Captured ASEAN’s Appetite
Measuring in an extraordinary “Super Bowl” size, Thong Bowl’s signature Thai Beef Noodle has captivated thousands with its rich broth, tender beef slices, and generous portions—turning an everyday dish into a shareable dining experience. The combination of creative marketing, exceptional taste, and unforgettable presentation has cemented Thong Bowl’s status as a trailblazer in ASEAN’s food scene.
A Celebration of Milestones
The recognition ceremony featured an official ASEAN Records certificate presentation for “Most Beef Bowl Sold in Super Bowl Size” to Thong Bowl’s management, alongside the announcement of the restaurant’s Halal certification by JAKIM. The event included speeches from distinguished guests, including Syed Saddiq, and a prayer to mark the occasion. Guests were treated to signature creations such as Kangkung Fritter & Salted Egg Fried Coconut, Mega Thai Milk Tea with bobas, and the celebrated Super Beef Bowl.
Commitment to Excellence
Speaking at the ceremony, a Thong Bowl representative shared:
“This achievement is more than just a number—it represents the love our customers have shown for our food and the dedication of our team to deliver unforgettable dining experiences. We’re proud to share this recognition with every guest who has enjoyed our Super Bowl-sized creation.” said Mr Mohamed Nazim Bin Mohamed Azman, Thong Bowl
An ASEAN Culinary Leader
With this milestone, Thong Bowl joins the ASEAN Records Hall of Recognition, reinforcing its mission to innovate, inspire, and raise the bar for dining in the region. The restaurant’s blend of authenticity, creativity, and customer engagement continues to set it apart as one of the most dynamic players in the ASEAN food industry.
For more information about Thong Bowl, visit https://facebook.com/thongbowl
