A new chapter unfolds for Malaysia’s trusted wellness brand, Shen Loon She 神農氏 (SLS), as it celebrates a triple milestone — nationwide retail expansion with Watsons Malaysia, the appointment of celebrity host Tan Chia Yong as brand ambassador, and the awarding of an ASEAN Records for “Most Joint Supplements Featuring UC-II® Sold in a Month.”
Held at Sofitel Kuala Lumpur Damansara, the event marks SLS’s strategic step into mainstream health retail, making its products accessible at Watsons outlets across 13 states — a leap from its earlier availability through online platforms and two physical stores in Penang and Kuala Lumpur.
Adding to the celebration, SLS introduced Tan Chia Yong, well-known Malaysian TV host, as its official brand ambassador. Tan’s reputation for authenticity and calm confidence aligns with SLS’s core values of trust, tradition, and transparency.
The event’s highlight was the ASEAN Record recognition for “Most Joint Supplements Featuring UC-II® Sold in a Month” — a total of 10,040 bottles sold in July 2025, contributing to a sales figure of RM1,436,523. The recognition underscores the success of SLS’s flagship product, Moflex Plus, a joint health supplement powered by UC-II® — a patented undenatured collagen known for supporting mobility and flexibility.
To reinforce credibility, SLS also received a certificate of authentication from LONZA, the global owner of the UC-II® trademark, affirming the integrity of its formulation and commitment to quality.
In a heartfelt gesture, SLS honoured its community of “SLS Friends” — long-time customers whose loyalty and testimonials have helped shape the brand’s legacy. Each received a personalized appreciation certificate, highlighting the brand’s human-first philosophy.With this expansion, SLS continues to blend tradition with innovation — empowering more Malaysians to take charge of their health through accessible, reliable, and proudly homegrown solutions.
About Shen Loon She Enterprise Sdn. Bhd. (SLS):
Founded in 1978, SLS has grown into a full-spectrum wellness company, offering formulation, OEM, production, and distribution of both traditional Chinese medicine and modern health products. Its GMP-certified factory in Penang includes R&D facilities and end-to-end packaging capabilities, ensuring quality and innovation in every product delivered. For more information can visit www.sls.com.my
