In a heartwarming show of unity, compassion, and community care, Eco-Shop, one of Malaysia’s leading retail brands, has been officially recognised by ASEAN Records for setting a significant regional milestone: “Largest Corporate CSR Charity Carnival Distributing Meals and Stationery to Underprivileged Communities” A total of 677 beneficiaries, involving 88 staff, with a total of 924 attendees nationwide.
Held in conjunction with Malaysia Day, this milestone was achieved through Eco-Shop’s largest community outreach to date — the “Satu Senyuman, Seribu Makna” campaign — culminating in a vibrant charity carnival on 20 September 2025 at MAEPS Serdang.
A Milestone of Heart-Driven Impact
This historic achievement was honoured during Eco-Shop’s 13th Anniversary Merdeka Celebration, themed “Satu Senyuman, Seribu Makna” (One Smile, A Thousand Meanings) — a nationwide campaign dedicated to delivering joy, compassion, and tangible support to communities in need.
The prestigious recognition was officially presented during a special ceremony at MAEPS, Serdang, , and received on behalf of the company by Jessica Ng, CEO & Executive Director of Eco-Shop Marketing Berhad and witnessed by Mohamad Naim, Assistant Manager PR & Comm of Yayasan Budimas.
A Smile That Changed Thousands of Lives
Organised in collaboration with the Budimas Charitable Foundation, the celebration brought together over 1,000 participants, including children and caretakers from charity homes across Malaysia. It was more than just a festive gathering — it was a declaration of Eco-Shop’s purpose-led mission: to uplift lives and build a culture of community care.
Through nationwide outreach in the months leading up to the event, the campaign distributed essential stationery kits, meals, and joy to underprivileged children, uniting 88 Eco-Shop staff members in a series of on-ground activations held across multiple states.
The carnival itself featured cultural performances, food distribution, fun games, and deeply inspiring sharing sessions — including appearances by Che Sayang and Chef Jia Le, two beloved local personalities who brought laughter, warmth, and hope to the event.
“One Smile, A Thousand Meanings”
“This campaign was never about how big the event could be, but how deeply it could resonate with the people we serve,” shared Jessica Ng during the ceremony.
From the stirring opening performances to inspiring stories shared by partners and beneficiaries, the celebration embodied Eco-Shop’s mission of creating lasting impact beyond commerce.
13 Years of Growth, Purpose, and Giving Back
Since its founding in 2011, Eco-Shop has grown from a single value outlet into a trusted retail name with over 380 outlets nationwide. Built on the pillars of affordability, accessibility, and sustainability, the brand has remained deeply rooted in the communities it serves.
Eco-Shop has stood as a testament to the visionary foresight of Dato’ Sri Lee Kar Whatt. This extraordinary venture, which took root in Jementah, Johor, has significantly reshaped the convenience shopping landscape, serving as a testament to the enduring impact of high living costs. What truly distinguishes Eco-Shop is its steadfast commitment to affordability – with a humble starting price of RM2.60 and now with more than 380 stores in Malaysia (as of July 2025), this retail haven offers a variety of products, allowing every Malaysian household to obtain daily necessities without the weight of extravagant costs.
Eco-Shop’s vision is to be Malaysia’s leading ultra-affordable household retailer, driving positive change within our community. This aligns seamlessly with the company’s mission of offering affordable daily essentials for all. In line with this mission, Eco-Shop’s loyalty app, boasting over 2 million members, rewards customers with exclusive benefits, further enhancing their shopping experience.
The “Satu Senyuman, Seribu Makna” campaign represents a powerful reminder that retail can be more than transactions — it can be a movement of kindness. As Eco-Shop looks to the future, this record stands as a symbol of the brand’s heart-led leadership in the ASEAN region. Learn more: www.eco-shop.com.my
