ASEAN Records is proud to officially recognise MALAYSIA SME Sportrepreneur Congress, organised by MALAYSIA SME MEDIA GROUP, for achieving a significant regional milestone as the:
First and Highest-Altitude Business Congress Convened at a Mountain Summit (Low’s Peak, 4,095 m, Mount Kinabalu; 18 delegates and 4 speakers ascending on foot; 1 session chaired at the peak; 17 June 2026).
This achievement reflects exceptional determination, entrepreneurial spirit, and leadership, setting a new benchmark for experiential business engagement and resilience-driven entrepreneurship across the ASEAN region.
Redefining Business Leadership Beyond the Boardroom
The MALAYSIA SME Sportrepreneur Congress transformed the conventional business conference by bringing entrepreneurship to the summit of Mount Kinabalu, Malaysia’s highest peak.
Following ten months of preparation, 18 entrepreneurs and delegates, together with four business speakers, ascended on foot to Low’s Peak (4,095 metres), where they successfully convened a formal business congress session. The initiative combined leadership, teamwork, endurance, and personal resilience in an environment far removed from traditional conference venues.
By integrating entrepreneurship with outdoor challenges, the congress demonstrated that business growth and personal wellbeing can progress hand in hand.
Inspiring a New Generation of Sportrepreneurs
Held in conjunction with Visit Malaysia Year and Visit Sabah Year, the congress also showcased Sabah as a destination for business events, adventure tourism, and leadership development.
Participants shared insights on entrepreneurship, resilience, collaboration, and perseverance while drawing meaningful parallels between climbing a mountain and building successful businesses. The event also witnessed the launch of SUMMIT, a commemorative publication documenting the expedition through personal reflections from all 18 participants, preserving the lessons learned throughout the journey.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 7 July 2026 at Soul Voice, Puchong, marking the formal recognition of the MALAYSIA SME Sportrepreneur Congress achievement.
The recognition was received on stage by Wayne Lim, Organising Chairman of the MALAYSIA SME Sportrepreneur Congress 2026 and President & Chief Editor of MALAYSIA SME MEDIA GROUP, representing the organising team and all expedition members whose collective commitment made this historic achievement possible.
Voices of Leadership
Reflecting on the recognition, Wayne Lim, Organising Chairman of the MALAYSIA SME Sportrepreneur Congress 2026 and President & Chief Editor of MALAYSIA SME MEDIA GROUP, shared:
“This achievement belongs to every expedition member who believed in the vision and committed themselves throughout ten months of preparation. Together, we proved that entrepreneurs can challenge themselves beyond business.
Sportrepreneur was created to remind business owners that success is not measured by business achievements alone—it also means taking care of our health, building resilience, and pushing beyond our comfort zones.
We hope this initiative will inspire more entrepreneurs to embrace leadership, wellbeing, and lifelong growth while showcasing Malaysia as a destination for innovative business experiences.”
About MALAYSIA SME MEDIA GROUP
MALAYSIA SME MEDIA GROUP is a leading business media and entrepreneurial ecosystem platform dedicated to empowering small, medium, and micro enterprises through publications, conferences, awards, networking, and business development initiatives.
Through flagship programmes such as the MALAYSIA SME Sportrepreneur Congress, the organisation brings together entrepreneurs, industry leaders, and policymakers while championing innovation, collaboration, leadership, and sustainable business growth throughout Malaysia and the ASEAN region.
ASEAN Records is proud to officially recognise UncleSam Kopi for achieving a significant regional milestone as the:
Most Nanyang Chicken Chop Sold in a Month with the Highest Number of Sauce Options by a Direct-Owned Multi-Outlet Kopitiam Chain (50,000 servings sold in February 2026 across 7 outlets; 6 sauce variants offered).
This recognition highlights UncleSam Kopi’s strong consumer appeal, operational consistency, and its ability to elevate a classic kopitiam favourite through variety, flavour innovation, and scalable execution.
Reimagining Kopitiam Classics with Variety and Scale
UncleSam Kopi has successfully redefined the traditional Nanyang chicken chop by offering six distinct sauce variants—bringing diversity and modern appeal to a familiar Malaysian comfort dish.
The achievement of 50,000 servings in a single month reflects not only strong customer demand, but also the brand’s ability to deliver consistency across multiple outlets while maintaining taste, quality, and speed of service.
By combining heritage recipes with creative flavour options, UncleSam Kopi continues to enhance the kopitiam dining experience while appealing to a wider, modern audience.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented at the 8th ASEAN Records Gather of Achievers on 11 March 2026 at Andaman Seafood Village (Bukit Bintang), Kuala Lumpur, marking the formal recognition of UncleSam Kopi’s record achievement.
The recognition was received on stage by Mr Shawn Li, Director, and Ms Wenhui Lai, Shareholder of UncleSam Kopi, representing the team behind this achievement.
Voices of Leadership
Reflecting on the recognition, Mr Shawn Li, Directorof UncleSam Kopishared:
“This achievement reflects our dedication to preserving the essence of Malaysian kopitiam culture while continuously innovating to meet modern tastes. We are grateful for the support of our customers, and this recognition motivates us to continue delivering authentic flavours with consistency and heart.”
About UncleSam Kopi
UncleSam Kopi is an authentic Malaysian kopitiam brand founded by experienced chefs and kopitiam enthusiasts dedicated to preserving traditional Malaysian food culture.
With decades of combined culinary experience, the team brings heritage recipes to life through carefully crafted dishes, including their signature chicken chop and classic kopitiam favourites. Guided by a passion for authenticity and hospitality, UncleSam Kopi continues to serve as a modern custodian of Malaysia’s beloved kopitiam tradition.
ASEAN Records is proud to officially recognise Sintak Kee Foods Sdn Bhd for achieving the milestone:
First Manufacturer to Use Omega-3 Pork in Traditional Fuzhou Char Siew Pau with the Most Units Sold in a Single Year (2,238,391 units sold in 2025; Fuzhou Char Siew Pau in production since 2001, Omega-3 Pork variant introduced in 2024)
This recognition celebrates Sintak Kee Foods’ successful integration of modern ingredient innovation into one of Malaysia’s most iconic traditional Fuzhou delicacies. By combining authentic Fuzhou craftsmanship with Omega-3 pork, the company has demonstrated how heritage cuisine can evolve to meet modern consumer preferences while preserving its original flavour and cultural identity.
Preserving Traditional Flavours Through Modern Manufacturing
Established in 2001, Sintak Kee Foods Trading has grown into one of Malaysia’s established manufacturers of frozen buns and dim sum products. The company is known for producing authentic Chinese and Hong Kong-style buns and dim sum using time-honoured methods, supported by modern food manufacturing standards.
Through its subsidiary and distribution arm, the group has developed a strong nationwide market presence, supported by more than 2,000 sales points across Malaysia. Its products are supplied to morning markets, night markets, coffee shops, restaurants, mini markets, supermarkets, hypermarkets, frozen food stores, and other non-halal markets.
The company currently operates three modern production factories and warehouses in the Seri Kembangan Industrial Zone, with facilities spanning approximately 12,000 square feet each and supported by a workforce of about 200 employees.
Introducing Omega-3 Pork into Traditional Fuzhou Char Siew Pau
Sintak Kee Foods’ recognised achievement centres on its innovation in using Omega-3 pork in traditional Fuzhou Char Siew Pau, creating a product that brings together traditional pau-making techniques with a modern ingredient profile.
Its Honey BBQ Char Siew Pau is made with a savoury-sweet barbecue filling wrapped in soft pau skin, designed for frozen storage and convenient steaming. The product is distributed in a six-piece pack and manufactured in Malaysia under the Sintak Kee brand.
The Omega-3 pork variant was introduced in 2024, marking an important step in the company’s product innovation journey. By incorporating Omega-3 pork into a traditional Fuzhou-style pau, Sintak Kee Foods demonstrates how heritage food products can continue evolving while retaining the familiar flavours that consumers enjoy.
During product development, the team visited producers and pork farms across Malaysia to study Char Siew Pau preparation techniques and better understand raw material quality. Working closely with its supply chain partners, Sintak Kee Foods refined its recipe to reduce the strong pork aroma commonly associated with traditional fillings while preserving the authentic taste of Fuzhou-style Char Siew Pau.
A Record-Breaking Year of Consumer Demand
In 2025, Sintak Kee Foods recorded 2,238,391 units sold for its traditional Fuzhou Char Siew Pau using Omega-3 pork, establishing the milestone recognised by ASEAN Records.
This strong market response reflects the company’s ability to combine product innovation, consistent manufacturing, reliable distribution, and consumer trust across a wide sales network.
Beyond the Char Siew Pau category, Sintak Kee Foods has developed more than 200 varieties of frozen food products, including dim sum, traditional pau, cartoon character pau, premium packaged pau, western food and snack items, premium dim sum packaging, and homemade special sauces.
Preserving the Heritage of Fuzhou Cuisine
Beyond product innovation, Sintak Kee Foods remains committed to preserving the heritage of traditional Fuzhou cuisine in Malaysia.
According to the company, Fuzhou buns were once a common staple in traditional Malaysian coffee shops, particularly within communities originating from Sitiawan. As consumer preferences gradually shifted towards Hong Kong-style dim sum, authentic Fuzhou pastries became increasingly uncommon.
Through continuous product development and nationwide distribution, Sintak Kee Foods aims to introduce a new generation of consumers to traditional Fuzhou delicacies while demonstrating that Malaysian Fuzhou cuisine continues to possess strong commercial and cultural value.
Strengthening Quality, Safety, and Market Access
Sintak Kee Foods continues to place strong emphasis on product quality, food safety, and consumer confidence.
Its frozen products are securely packaged using hygienic, food-grade materials and designed with clear product descriptions and easy-to-follow consumption instructions. This supports maximum food safety while giving customers confidence when enjoying the company’s products.
The company’s manufacturing model combines advanced freezing technology, strict hygiene standards, and authentic traditional craftsmanship, allowing Sintak Kee Foods to scale production while preserving product consistency.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 26 June 2026.
The recognition was proudly received by Edmond Lee, Marketing Director of Sintak Kee Foods Sdn Bhd, together with Simon Low, Operation Director of Sintak Kee Foods Sdn Bhd, in acknowledgement of the company’s innovation in introducing Omega-3 pork into traditional Fuzhou Char Siew Pau and achieving the highest number of units sold in a single year.
The presentation was witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To.
Voices of Leadership
Reflecting on the recognition, Edmond Lee, Marketing Director of Sintak Kee Foods Sdn Bhd, shared:
“Receiving both ASEAN Records and ASIA Records is a proud milestone for Sintak Kee Foods. More importantly, it represents international recognition for traditional Fuzhou cuisine that has been part of Malaysia’s food heritage for generations.
This achievement belongs to our entire team and reaffirms our belief that preserving traditional craftsmanship while embracing innovation is the right direction. We hope this recognition will encourage more people, especially younger consumers, to rediscover the unique flavours and cultural value of authentic Fuzhou dim sum.
Looking ahead, we will continue expanding our product range, strengthening our market presence, and bringing Malaysian Fuzhou cuisine to more consumers both locally and internationally.”
Advancing Malaysia’s Frozen Food Manufacturing Industry
This achievement reflects the growing potential of Malaysia’s frozen food manufacturing sector, especially in products that combine traditional recipes with modern production capabilities and ingredient innovation.
By integrating Omega-3 pork into traditional Fuzhou Char Siew Pau and achieving strong nationwide sales, Sintak Kee Foods has demonstrated how local food manufacturers can preserve culinary heritage while continuing to innovate for changing consumer preferences.
The recognition also reinforces the role of Malaysian food manufacturers in promoting authentic Asian flavours through scalable, convenient, and quality-driven frozen food products.
About Sintak Kee Foods Sdn Bhd
Sintak Kee Foods Sdn Bhd is a Malaysian frozen food manufacturer specialising in authentic Chinese and Hong Kong-style buns and dim sum. Established through Sintak Kee Foods Trading in 2001, the company has grown into one of Malaysia’s leading producers of frozen non-halal buns, supported by three modern production facilities, approximately 200 employees, and a nationwide distribution network of more than 2,000 sales points.
Offering more than 200 varieties of frozen food products, including traditional pau, dim sum, cartoon character buns, premium packaged products, western food, snacks, and specialty sauces, Sintak Kee Foods continues to combine authentic craftsmanship with modern food manufacturing standards. Guided by its philosophy of using the finest ingredients at affordable prices, the company remains committed to preserving traditional Fuzhou culinary heritage while expanding its presence across Malaysia and international markets.
ASEAN Records is proud to officially recognise Good Taste Restaurant for achieving a significant regional milestone as the:
First Three-Generation Wanton Noodle Kopitiam Chain Operating in Two Countries, with the Most-Sold Handmade Dry Wanton Noodle in Dark Sauce (1,722,575 plates sold across 30 outlets in 2025; 30 outlets across Malaysia and Indonesia as of June 2026; family recipe in continuous use since 1970).
This achievement reflects Good Taste Restaurant’s strong heritage, customer loyalty, and ability to scale a family recipe into a recognised kopitiam chain across the ASEAN region.
Preserving a Family Recipe Across Generations
Good Taste Restaurant traces its roots back to 1970, when Mr. Lee Jin began serving wanton noodles as a humble street vendor using a family recipe passed down from his grandfather.
Over the decades, the recipe continued to gain loyal support, eventually growing from a traditional street food favourite into a modern kopitiam chain.
Today, the brand continues to honour its three-generation culinary legacy while serving handmade dry wanton noodles in dark sauce to customers across Malaysia and Indonesia.
Scaling Heritage Flavours Across Two Countries
In 2025, Good Taste Restaurant recorded 1,722,575 plates sold across its 30 outlets, demonstrating strong consumer demand and operational consistency.
With 30 outlets across Malaysia and Indonesia as of June 2026, the brand has successfully expanded while maintaining the authenticity, taste, and quality of its signature wanton noodle recipe.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 30 June 2026 at Restoran Good Taste, Jalil Link, marking the formal recognition of Good Taste Restaurant’s record achievement.
The recognition was received on stage by Wilson Lee, Chief Executive Officer; William Lee, Head of Central Kitchen; and Willoon Lee, Chief Operating Officer of Good Taste Restaurant, and was witnessed by Chef Hugo Leung Man To (梁文韬), representing the family leadership behind the brand’s growth and continued culinary legacy.
Voices of Leadership
Reflecting on the recognition, Wilson Lee, Chief Executive Officer of Good Taste Restaurant, shared:
“This recognition is a meaningful tribute to our family’s journey, from a humble street stall to a kopitiam chain serving customers across two countries.
Our recipe has been passed down through generations, and this milestone reminds us of the responsibility we carry to preserve its taste, quality, and heritage.
We are grateful to every customer, team member, and partner who has supported Good Taste Restaurant, and we will continue sharing our family’s wanton noodle legacy with more people across the region.”
About Good Taste Restaurant
Good Taste Restaurant began in 1970 when Mr. Lee Jin started as a street vendor, serving wanton noodles based on a family recipe inherited from his grandfather.
In 2008, he opened his first shop to serve a growing customer base, and in 2013, the recipe was passed down to his three sons, who expanded the business into a modern kopitiam chain.
Today, Good Taste Restaurant operates across Malaysia and Indonesia, offering its signature handmade dry wanton noodle in dark sauce while preserving a culinary legacy built on family heritage, consistency, and customer trust.
ASEAN Records is proud to officially recognise KLDEX for achieving a significant regional milestone as the:
First and Largest Integrated Durian Experience Destination (20,451 sq ft facility including 3,746 sq ft exhibition gallery, 2,045 sq ft theatre with 120-pax seating, 23m × 2.5m art corridor, hosting 4 live performances per operating day, and 10,225 sq ft ground floor integrating fresh durian retail, F&B, gift, and cultural outlets).
This achievement reflects KLDEX’s commitment to showcasing Malaysia’s durian heritage through education, culture, tourism, and immersive visitor experiences, setting a new benchmark for integrated agrotourism destinations across the ASEAN region.
Celebrating Malaysia’s Durian Heritage Through Immersive Experiences
KLDEX was created as a one-stop destination where visitors can discover the stories behind Malaysia’s most celebrated fruit through exhibitions, live performances, guided tastings, and interactive learning experiences.
Combining a museum, theatre, cultural corridor, fresh durian retail, food and beverage outlets, gift shops, and orchard tourism experiences under one roof, KLDEX transforms the appreciation of durian into an educational and cultural journey.
The destination highlights the people, traditions, and agricultural heritage that have shaped Malaysia’s internationally recognised durian industry.
Elevating Durian Tourism as a National Cultural Experience
Beyond promoting Malaysia’s renowned durian varieties, KLDEX serves as a platform to preserve and document the country’s rich durian history while supporting farmers, tourism stakeholders, and local communities.
By integrating education, entertainment, gastronomy, and cultural storytelling, KLDEX strengthens Malaysia’s position as a leading culinary and tourism destination while contributing to the continued growth of durian tourism within the ASEAN region.
Industry Recognition Ahead of the Official Launch
Ahead of its official launch, KLDEX welcomed renowned Hong Kong celebrity chef Chef Hugo Leung Man To (梁文韬) on 27 June 2026 for a preview of the integrated durian experience destination.
During the visit, Chef Hugo explored the museum, immersive theatre, curated exhibits, and guided tasting experiences, recognising KLDEX’s efforts to elevate Malaysia’s durian heritage through an engaging combination of education, culture, gastronomy, and tourism.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 4 July 2026 at the Kuala Lumpur Durian Experience Centre (KLDEX).
The recognition was received on stage by Edison Ang Wei Phang (“马来堂哥”) and Ang Kean Wee (“Awie”), Founders of KLDEX, and was witnessed by Datuk Seri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia, representing KLDEX’s contribution to tourism innovation and the preservation of Malaysia’s durian heritage.
Voices of Leadership
Reflecting on the significance of KLDEX, Datuk Seri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia, shared:
“KLDEX demonstrates how local products, culinary heritage, and the creative industry can be integrated into a distinctive tourism experience. As durian continues to be one of Malaysia’s most unique tourism icons, initiatives like this strengthen the country’s competitiveness while promoting responsible and safe enjoyment of Malaysian durians.”
Reflecting on the recognition, Edison Ang Wei Phang (“马来堂哥”), Co-Founder of KLDEX, shared:
“Durian is where the journey begins, but our mission goes far beyond the fruit itself. Through KLDEX, we hope to preserve Malaysia’s durian heritage, tell the stories behind our farmers and iconic varieties, and create an experience that inspires both locals and international visitors to appreciate our unique culture. This recognition encourages us to continue promoting Malaysia through one of its greatest national treasures.”
About KLDEX
KLDEX (Kuala Lumpur Durian Experience Centre) is Malaysia’s first integrated durian experience destination, dedicated to celebrating the country’s rich durian culture through education, tourism, and immersive experiences.
Developed as a national durian culture and learning hub, KLDEX brings together a museum, theatre, guided tasting experiences, retail, food and beverage outlets, and orchard tourism to showcase the stories behind Malaysia’s King of Fruits.
By connecting visitors with the people, history, traditions, and agricultural knowledge behind every durian, KLDEX aims to position Malaysia as the world’s leading destination for authentic durian tourism.
ASEAN Records is proud to officially recognise Farm Price Holdings Berhad for achieving the milestone:
First Publicly-Listed Fresh-Vegetable Importer and Exporter Integrating Self-Operated Cold-Chain Storage and Halal-Certified Value-Added Processing (listed May 2024; Singapore ~40% of turnover; 149,548 sq ft built-up & 66,845 sq ft refrigerated on completion; 29,669 pallets/year; ISO 9001:2015, GMP & HACCP accredited; founded 2004)
This recognition celebrates Farm Price Holdings Berhad’s leadership in modernising the fresh produce supply chain through the integration of import and export operations, self-operated cold-chain logistics, and halal-certified value-added processing, setting a new benchmark for the fresh vegetable industry in Malaysia.
Advancing an Integrated Fresh Produce Supply Chain
Founded in 2004, Farm Price Holdings Berhad has grown from a fresh vegetable trading business into an integrated agricultural supply chain company serving wholesalers, retailers, food service operators, and export markets. In May 2024, the company achieved another significant milestone by becoming Malaysia’s first publicly listed company specialising in the import and export of fresh vegetables while integrating its own cold-chain infrastructure and halal-certified processing operations. The company’s listing on the ACE Market of Bursa Malaysia marked an important step in its long-term growth strategy.
Today, Farm Price sources fresh vegetables from both local farms and international suppliers before distributing them efficiently across domestic and overseas markets. Approximately 40% of its annual turnover is contributed by exports to Singapore, reflecting the company’s strong regional market presence.
Strengthening Food Quality Through Cold-Chain Infrastructure
A key strength of Farm Price lies in its investment in dedicated cold-chain logistics and storage facilities that help preserve freshness, minimise food waste, and maintain product quality throughout transportation and distribution.
Upon completion of its latest facility expansion, the company will operate a purpose-built integrated hub comprising approximately 149,548 square feet of built-up area, including 66,845 square feet of refrigerated cold-room facilities, with an annual handling capacity of approximately 29,669 pallets.
Beyond logistics, Farm Price also undertakes halal-certified value-added processing, including cleaning, cutting, sorting, and packaging fresh vegetables according to customer requirements. These operations are supported by internationally recognised ISO 9001:2015, Good Manufacturing Practice (GMP), and Hazard Analysis and Critical Control Points (HACCP) certifications, reinforcing the company’s commitment to food safety, operational quality, and supply chain reliability.
Supporting Food Security and Regional Trade
As demand for fresh, safe, and traceable food continues to increase across the region, Farm Price plays an important role in strengthening agricultural supply chains between Malaysia and neighbouring markets.
Its integrated business model enables greater supply consistency, improved inventory management, and enhanced food quality throughout the distribution process while supporting both local agricultural producers and international trade partners.
By investing in infrastructure, quality assurance systems, and value-added processing capabilities, the company contributes to greater food security while improving the efficiency of fresh produce distribution throughout the ASEAN region.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 28 June 2026.
The recognition was proudly received by Dr. Lawrence Tiong Lee Chian, Managing Director of Farm Price Holdings Berhad, in acknowledgement of his leadership in building Malaysia’s first publicly listed integrated fresh vegetable supply chain combining import and export operations, cold-chain logistics, and halal-certified value-added processing.
The presentation was witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To.
Voices of Leadership
Reflecting on the recognition, Dr. Lawrence Tiong Lee Chian, Managing Director of Farm Price Holdings Berhad, shared:
“This ASEAN Records recognition reflects the dedication of our entire team over the past two decades in building a trusted and integrated fresh produce supply chain. We believe that delivering fresh vegetables goes beyond logistics. It requires continuous investment in infrastructure, food safety, quality assurance, and innovation.
Becoming Malaysia’s first publicly listed company in our sector while integrating cold-chain facilities and halal-certified value-added processing is an important milestone, but it is also a responsibility. We remain committed to strengthening regional food supply chains, supporting sustainable agricultural growth, and delivering safe, high-quality fresh produce to customers across Malaysia and beyond.”
Setting New Standards for Fresh Produce Distribution
This achievement reflects the growing importance of integrated supply chain management in ensuring food quality, safety, and distribution efficiency throughout the agricultural sector.
By combining public market governance, modern cold-chain infrastructure, internationally recognised quality certifications, and regional export capabilities, Farm Price Holdings Berhad has established a benchmark for the future development of the fresh produce industry in ASEAN.
About Farm Price Holdings Berhad
Farm Price Holdings Berhad is a Malaysian integrated fresh produce company established in 2004, specialising in the import, export, processing, storage, and distribution of fresh vegetables. Listed on the ACE Market of Bursa Malaysia in May 2024, the company operates a comprehensive supply chain supported by self-operated cold-chain facilities and halal-certified value-added processing.
Accredited with ISO 9001:2015, Good Manufacturing Practice (GMP), and Hazard Analysis and Critical Control Points (HACCP) certifications, Farm Price continues to strengthen food quality, supply chain resilience, and regional agricultural trade while serving customers across Malaysia and international markets, particularly Singapore.
ASEAN Records is proud to officially recognise Meng Meng Duck for achieving the milestone:
Most Dang Gui Herbal Charcoal-Roasted Ducks Sold in One Year by a Roast Duck Restaurant Group (60,289 ducks; 7 outlets across Malaysia; June 2025 – May 2026; established since 2003)
This recognition celebrates Meng Meng Duck’s longstanding dedication to preserving traditional Chinese roast meat craftsmanship while building one of Malaysia’s most recognised roast duck restaurant brands. Through its signature Dang Gui Herbal Charcoal-Roasted Duck and consistent culinary standards, the brand has established itself as a favourite destination for authentic charcoal-roasted Cantonese cuisine.
Preserving Traditional Charcoal-Roasted Culinary Heritage
Established in 2003, Meng Meng Duck began as a modest coffee shop stall in Johor Bahru before growing into a restaurant group with seven outlets across Malaysia and a team of nearly 200 employees. Throughout its journey, the company has remained committed to preparing traditional charcoal-roasted delicacies that preserve the authentic flavours of Chinese culinary heritage.
Its signature Dang Gui Herbal Charcoal-Roasted Duck is prepared using an exclusive Dang Gui herbal marinade before being slowly roasted over charcoal fire. The traditional roasting method produces crispy golden skin while preserving tender, juicy meat infused with aromatic herbal flavours, making it the restaurant’s most iconic and best-selling dish.
From June 2025 to May 2026, Meng Meng Duck sold an impressive 60,289 Dang Gui Herbal Charcoal-Roasted Ducks across its seven outlets, setting a new benchmark for a specialised roast duck restaurant group in the region.
Consistency Through Centralised Quality Standards
A key factor behind Meng Meng Duck’s sustained success is its commitment to consistency and quality.
The company operates a central kitchen that ensures every outlet maintains the same high standards of food preparation, hygiene, and flavour consistency. From ingredient preparation to roasting techniques, every process follows carefully developed standards while preserving traditional recipes that have been refined over more than two decades.
Beyond its signature roast duck, Meng Meng Duck offers a wide selection of traditional roast meats, Cantonese dishes, dim sum, and Nanyang-inspired specialities, providing customers with an authentic Chinese dining experience rooted in heritage and craftsmanship.
Building a Brand Through Tradition and Innovation
Throughout its growth, Meng Meng Duck has remained guided by its mission:
“To preserve traditional charcoal-roasted Chinese cuisine while passing this culinary heritage on to future generations.”
By combining authentic cooking methods with modern operational systems, the company has successfully expanded its presence while maintaining the quality that has earned the loyalty of generations of customers.
Its continued investment in product development, operational excellence, and customer service has enabled Meng Meng Duck to evolve into one of Malaysia’s most recognised charcoal-roasted restaurant brands.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 28 June 2026.
The recognition was proudly received by Mr. Chew Kwee Meng, Chief Executive Officer and Founder of Meng Meng Duck, together with Ms Amy Leong, Chief Financial Officer, in acknowledgement of their leadership in preserving authentic charcoal-roasted Chinese cuisine while building Meng Meng Duck into one of Malaysia’s leading roast duck restaurant groups.
The presentation was witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To, recognising the brand’s contribution to preserving and promoting traditional Chinese roast meat culture.
Voices of Leadership
Reflecting on the recognition, Mr. Chew Kwee Meng, Chief Executive Officer and Founder of Meng Meng Duck, shared:
“This ASEAN Records recognition is a tribute to every member of our team and every customer who has supported us throughout our journey. For more than two decades, we have remained committed to preserving the traditional art of charcoal-roasted cuisine while continuously improving our quality and service.
Our signature Dang Gui Herbal Charcoal-Roasted Duck represents not only our craftsmanship but also our passion for sharing authentic Chinese flavours with every customer. We will continue to uphold these traditions while bringing our culinary heritage to even more people in the years ahead.”
Strengthening Malaysia’s Chinese Culinary Heritage
This achievement reflects the enduring popularity of traditional Chinese roast meat cuisine and demonstrates how authentic craftsmanship, operational consistency, and customer trust can build a lasting culinary brand.
By preserving charcoal-roasting techniques while expanding through modern restaurant operations, Meng Meng Duck continues to contribute to the appreciation and continuity of Chinese culinary heritage across Malaysia and the ASEAN region.
About Meng Meng Duck
Meng Meng Duck is a Malaysian restaurant group established in 2003, specialising in traditional charcoal-roasted Chinese cuisine. Best known for its signature Dang Gui Herbal Charcoal-Roasted Duck, the brand combines authentic recipes, charcoal roasting techniques, and centralised quality control to deliver consistent dining experiences across its seven outlets in Malaysia.
With a menu featuring roast meats, Cantonese classics, dim sum, and Nanyang-inspired dishes, Meng Meng Duck continues to uphold its mission of preserving traditional Chinese culinary heritage while serving generations of customers with quality, authenticity, and passion.
ASEAN Records is proud to officially recognise ECO Bee Biotech for achieving a significant regional milestone as the:
First Alcohol-Free Halal Kelulut Golden Propolis SFE Extract Developed Through Multi-University Research Collaboration and Recognised by International Innovation Awards (UTM 2017; Monash University Malaysia 2019; UTAR 2021; ICAN Canada 2020 Top 10 Best Invention & Gold Award; Inova Croatia 2020 Gold; PECIPTA 2019 Gold; ITEX 2022 Silver Award; Islamic Innovation Challenge Grant Winner; Halal Ref JAKIM.700-2/3/5 074-10/2014).
This achievement reflects ECO Bee Biotech’s commitment to scientific innovation, sustainable beekeeping, and Halal-certified natural wellness solutions across the ASEAN region.
Advancing Bee Biotechnology Through Scientific Research
ECO Bee Biotech has pioneered the development of an alcohol-free Halal Kelulut Golden Propolis Supercritical Fluid Extraction (SFE) extract through years of research involving Universiti Teknologi Malaysia (UTM), Monash University Malaysia, and Universiti Tunku Abdul Rahman (UTAR).
Supported by internationally recognised innovation awards and scientific validation, the proprietary extraction technology preserves the natural bioactive compounds of Kelulut propolis while meeting stringent Halal requirements for wider consumer accessibility.
The achievement reflects the company’s commitment to transforming natural bee resources into research-driven biotechnology products with international recognition.
Promoting Sustainable Wellness Through Bee Science
By integrating scientific research, ethical production practices, and continuous innovation, the company continues to elevate Malaysia’s bee industry while contributing to healthier communities through premium natural health products.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 28 June 2026 at ECO Bee Biotech, Kulai, Johor.
The recognition was received on stage by Cathie Tan, Founder of ECO Bee Biotech, and was witnessed by Chef Hugo Leung Man To (梁文韬), representing the company’s long-standing commitment to scientific innovation, sustainable beekeeping, and premium bee-based wellness products.
Voices of Leadership
Reflecting on the recognition, Cathie Tan, Founder of ECO Bee Biotech, shared:
“This recognition represents years of research, collaboration, and dedication to developing natural bee products supported by science. We are grateful to our university partners, research teams, customers, and everyone who has believed in our vision. Moving forward, we will continue advancing bee biotechnology while promoting sustainable wellness and bringing Malaysian innovation to greater heights.”
About ECO Bee Biotech
Established in 2002, ECO Bee Biotech Sdn Bhd (formerly known as The Bee Shop) is a Malaysian biotechnology company specialising in the research, development, and production of premium bee-based nutritional products.
Committed to its philosophy of “Pure & Original”, the company offers a comprehensive range of products including raw honey, royal jelly, bee pollen, and propolis, while continuously investing in scientific research and product innovation.
Beyond product development, ECO Bee Biotech actively supports sustainable beekeeping, ethical sourcing, and bee habitat conservation, recognising the essential role of pollinators in biodiversity, environmental sustainability, and global food security.
ASEAN Records is proud to officially recognise PG Jewel Sdn Bhd for achieving the milestone:
Largest Gathering of Gelombang Gold Ring Owners (3,037 Participants; 4,018 Rings Gathered at Award Recognition Night 2026, 27 June 2026, MITEC, Kuala Lumpur)
This recognition celebrates PG Jewel’s success in bringing together thousands of owners of its iconic Au999 Gelombang Gold Rings in a single event, reflecting the brand’s strong customer community and growing influence within Malaysia’s premium gold jewellery industry.
Building a Strong Community Around Iconic Gold Jewellery
Established in 2017, PG Jewel Sdn Bhd, the retail jewellery arm of Aurora Italia International Berhad, has grown into one of Malaysia’s leading premium gold jewellery brands, specialising in 999 (24K) and 916 (22K) gold jewellery. The company has expanded from an online jewellery business into a nationwide retail network with 16 branches across Malaysia, while continuing to introduce innovative collections that combine timeless craftsmanship with contemporary design.
Among its signature collections, the Au999 Gelombang Gold Ring has become one of the brand’s most recognisable products. Inspired by the graceful movement of ocean waves, the collection combines elegant aesthetics with high-purity gold craftsmanship, making it one of PG Jewel’s most sought-after jewellery designs. The record-setting gathering demonstrated the widespread popularity of the collection and the loyalty of thousands of customers who proudly own the iconic ring.
Inspiring Confidence Through Quality and Innovation
PG Jewel continues to position gold jewellery as more than an accessory by promoting it as a form of wearable wealth that combines beauty, lasting value, and everyday elegance. Guided by its philosophy of transparent pricing, quality craftsmanship, and customer trust, the company continues to strengthen its retail presence while making premium gold jewellery more accessible to consumers across Malaysia.
The successful gathering reflects not only the popularity of the Gelombang collection but also PG Jewel’s ability to cultivate a vibrant customer community through consistent product quality, innovation, and meaningful engagement.
A Milestone Moment of Recognition
The ASEAN Records certificate was officially presented on 27 June 2026 during the PG Jewel Award Recognition Night 2026 held at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.
The recognition was proudly received by Jessie Ng, Chief Operating Officer of PG Jewel Sdn Bhd, in acknowledgement of the company’s achievement in bringing together 3,037 participants carrying a total of 4,018 Gelombang Gold Rings in a single gathering.
Voices of Leadership
Reflecting on the recognition, Jessie Ng, Chief Operating Officer of PG Jewel Sdn Bhd, shared:
“The Au999 Gelombang Gold Ring is more than just one of our jewellery collections. It has become a symbol of PG Jewel’s identity and the trust that our customers have placed in us over the years.
Seeing thousands of Gelombang rings gathered together in one venue was truly a historic and emotional moment. This achievement belongs not only to PG Jewel, but also to every customer who has supported our journey. We sincerely thank everyone who has been part of this incredible milestone, and we remain committed to delivering exceptional craftsmanship, meaningful designs, and lasting value for many years to come.”
Strengthening Malaysia’s Gold Jewellery Industry
This achievement demonstrates how product excellence, strong customer engagement, and continuous innovation can create lasting brand loyalty within the jewellery industry.
By successfully bringing together thousands of Gelombang Gold Ring owners under one roof, PG Jewel has set a remarkable benchmark for customer participation while showcasing the growing appreciation for premium Malaysian gold jewellery throughout the ASEAN region.
About PG Jewel Sdn Bhd
PG Jewel Sdn Bhd, a subsidiary of Aurora Italia International Berhad, is a Malaysian jewellery retailer established in 2017, specialising in premium 999 (24K) and 916 (22K) gold jewellery. The brand offers a diverse range of rings, necklaces, bracelets, earrings, and collectible gold products that combine elegant design with lasting value. With a rapidly expanding retail network across Malaysia, PG Jewel continues to champion innovation, quality craftsmanship, and customer satisfaction while positioning gold jewellery as both a timeless fashion statement and a valuable long-term asset.
ASEAN Records is proud to officially recognise KL XieLaoBan (KL蟹老板) for achieving a significant regional milestone as the:
First Single-Persona Crab Delivery Brand Selling Cooked-to-Order Crab Dishes Driven by Short-Video Content Across Multiple Platforms (70,413 orders fulfilled from 1 Nov 2023 to 24 Jun 2026; daily 12pm–2am; video across 6 social platforms: TikTok, Douyin, Facebook, RedNote, Instagram, WeChat).
This milestone reflects KL XieLaoBan’s strong digital influence, operational consistency, and customer demand for freshly prepared crab dishes. By building its growth through short-video content across TikTok, Douyin, Facebook, RedNote, Instagram, and WeChat, KL XieLaoBan has set a new benchmark for social commerce, seafood delivery innovation, and content-led F&B success across the ASEAN region.
Redefining Seafood Delivery Through Personality-Led Content
KL XieLaoBan, also known in Chinese as KL蟹老板, has built its identity around a single-persona digital presence, using short-form video content to connect directly with audiences and convert online attention into real customer orders.
Operating daily from 12:00 PM to 2:00 AM, the brand fulfilled 70,413 cooked-to-order crab dish orders between 1 November 2023 and 24 June 2026, demonstrating its ability to maintain both customer engagement and operational consistency.
Through its content-led approach, KL XieLaoBan has transformed seafood delivery from a traditional ordering model into a highly visible, personality-driven F&B experience.
Setting a New Benchmark for Social Commerce in F&B
By leveraging six major social platforms, KL XieLaoBan has shown how digital storytelling, personal branding, and consistent product execution can drive measurable business growth.
The brand’s success reflects the changing landscape of F&B commerce, where trust, visibility, and real-time audience engagement play a major role in customer decision-making.
This achievement positions KL XieLaoBan as an example of how local food entrepreneurs can use content platforms to build scalable, high-demand food delivery brands within the ASEAN region.
A Milestone Moment of Acknowledgement
The ASEAN Records certificate was officially presented on 27 June 2026 at PJ SS2, marking the formal recognition of KL XieLaoBan’s record achievement.
The recognition was received on stage by Jerry Lee Chun Jian, Founder of KL XieLaoBan, and was witnessed by Chef Hugo Leung Man To (梁文韬), representing the brand’s entrepreneurial drive, digital growth, and culinary credibility behind this milestone.
Voices of Leadership
Reflecting on the recognition, Jerry Lee Chun Jian, Founder of KL XieLaoBan (KL蟹老板), shared:
“Receiving both ASEAN Records and ASIA Records recognition at the age of 23 is a milestone I never imagined when I first started KL XieLaoBan. This achievement proves that dreams are not limited by age, as long as we continue to work hard, stay consistent, and believe in what we are building.
This honour belongs to every customer who has supported us, every team member who has grown with us, and everyone who believed in KL XieLaoBan from the beginning. I am also grateful to Chef Hugo Leung Man To for his encouragement and support.
Moving forward, I will continue building KL XieLaoBan with dedication and hope to bring a Malaysian brand to a bigger stage.”
About KL XieLaoBan
KL XieLaoBan (KL蟹老板) is a Malaysia-based crab delivery brand known for its cooked-to-order crab dishes and strong personality-driven online presence.
Built through short-video content across multiple platforms, the brand connects with customers through digital storytelling, real-time engagement, and consistent seafood delivery service.
With its focus on freshly prepared crab dishes, platform-driven visibility, and customer trust, KL XieLaoBan continues to grow as a content-led F&B brand within Malaysia’s evolving social commerce landscape.
